Amit Chowdhry | March 16, 2010 | 324 views | Comments Categorized under AT&T, AT&T Inc.
AT&T has these in-store promotional flyer that shows a man that is proud to be a “she-mail (schedule and email.)” I wonder if this she-mail has a Hotmail account. [The Daily What]
An internal Verizon Communications Inc. (NYSE:VZ) document shows that they see the Wi-Fi Apple iPad as an opportunity. The internal document reveals that Verizon will focus on calling the 3G iPad as being “overloaded.” During this past holiday season, Verizon launched a marketing campaign that ambushed AT&T by calling out their coverage map. This idea seems to be taking a similar approach. [Engadget]
The LG Arena has landed on AT&T. It comes with AT&T Mobile TV, 3″ WVGA screen, 5 megapixel camera with autofocus, GPS, and WiFi. The phone costs $199 with a 2 year contract. [Engadget]
The LG eXpo powered by the Windows Mobile operating system can now be bought through AT&T. The LG eXpo uses a Snapdragon core chip platform and has a built in 5 megapixel camera. Other features include 3.2″ WVGA display, fingerprint scanner, QWERTY keyboard, and even has an optional microprojector. The phone costs $199.99 after-rebate.
AT&T and Verizon has settled their differences from a legal standpoint. When Verizon started showing the “There’s a map for that” ad campaign, AT&T decided to sue them and filed for a temporary restraining order. The judge did not give AT&T the TRO so the iPhone telecomm partner decided to hire Luke Wilson as their spokesperson to make fun of Verizon. Both companies have not disclosed their reasons for dropping the case. While this is good news for both companies, AT&T still has to deal with the fact that they are ranked the worst company when it comes to cell phone service customer satisfaction by Consumer Reports.
Consumer Reports held a survey that measures wireless customer satisfaction across the major U.S. networks. About 50,000 readers were given the survey across 26 U.S. cities. AT&T had the worst ratings and Verizon had the best. AT&T was ranked last in 19 cities including San Francisco and New York City. This is no surprise because the dropped call rate in New York City for the iPhone being at 30% is normal.
“We appreciate and value all customer feedback. We learn from it and it helps us serve our customers better. Without question the surest indication of customer satisfaction is churn, or turnover. For the last quarter, our postpaid churn was just 1.17 percent,” stated AT&T in response to the report in an e-mail to AllThingsD.
Verizon knew that AT&T’s network coverage was one their biggest weakness and started nailing them with commercials that are a parody of the Apple “There’s an app for that” campaign. Verizon made a series of commercials called “There’s a map for that,” which points out AT&T’s lower amount of 3G coverage than Verizon.
Motorola and Verizon spent about $100 million in marketing costs for the Verizon Droid mobile device. The ad campaign behind the Droid phone paid off because it is nearing 800,000 in total sales according to RBC Capital Markets analyst Mark Sue. This is near the goal that the company had to push 1 million units by the fourth quarter of 2009.
“According to our survey, some higher-traffic Verizon stores in major cities may be selling over 100-200 Droid units per week since the launch,” stated Sue in a note to clients. “The bulk of Motorola’s smartphones this quarter will be at Verizon.”
AT&T tried to halt Verizon’s marketing campaign by filing a temporary restraining order against the “there’s a map for that” advertisements. The judge ruled against the restraining order. AT&T quickly responded by hiring Luke Wilson and launching an ad campaign called “Can Your Phone and Your Network Do That?”
AT&T is getting aggressive when it comes to marketing. AT&T’s temporary restraining order against Verizon for the “there’s a map for that” advertisements fell through so they had to respond. First AT&T hired Luke Wilson to be a spokesperson and now they have launched two new commercials that points out that their network can manage voice and data simultaneously. After the jump is the two videos.