Blockbuster Acquires Movielink LLC

By Amit Chowdhry ● Aug 8, 2007

Blockbuster announced today that it would be acquiring Movielink LLC.  Movielink provides customers access thousands of movies that can be rented or purchased online. Movielink is a joint venture between Paramount, Sony Pictures Entertainment, Universal Pictures, Metro-Goldwyn- Mayer Studios, and Warner Bros.

“Blockbuster is committed to keeping pace with the changing needs of customers by offering them an expanding array of convenient ways to access entertainment content,” said Blockbuster chairman and CEO Jim Keyes. “Our acquisition of Movielink, with its associated digital content, is the next logical step in our planned transformation of Blockbuster. Now, in addition to the entertainment content we provide through our stores and by mail, we have taken an important step toward being able to make movie downloading conveniently available to computers, portable devices and ultimately to the television at home.”

Blockbuster won’t be making any major changes to the operations at Movielink, but it will be integrated into Blockbuster’s own website.