FitBit Posts

Fitbit announces plans to acquire FitStar

Screen Shot 2015-03-06 at 2.19.08 PM
Fitbit has announced that it is buying digital health and fitness platform FitStar. FitStar’s investors include Google Ventures and Trinity Ventures. The terms of the deal were undisclosed. More details below:


SAN FRANCISCO–(BUSINESS WIRE)–Fitbit Inc., the global leader in the Connected Health and Fitness category, today announced it has agreed to acquire FitStar, one of the largest platforms for delivering personalized video-based exercise experiences on mobile devices. Users will be able to track their daily activity with leading Fitbit devices and then get a tailored exercise program designed specifically for them with handcrafted workouts from fitness authorities, including football legend, Tony Gonzalez and yoga expert, Tara Stiles. The acquisition broadens Fitbit’s leading platform by adding new services that will provide even more motivation and encouragement for people to lead healthier, more active lives.

Following the global availability of Fitbit’s latest additions to the Fitbit line: Fitbit Charge™, Fitbit Charge HR™ and Fitbit Surge™ activity trackers, this integration builds on Fitbit’s already robust and engaging mobile and interactive experience that consumers love. With a large community of users on its mobile app, Fitbit helps its users tap into this community to deliver more encouragement, rewards and friendly competition to help them successfully reach and beat their goals. Now with the addition of FitStar’s personalized streaming video workouts, users will find even more motivation through individually customized workout sessions, offering a holistic mobile fitness solution that is accessible, convenient and inspiring.

“FitStar has created some of the most popular and top-rated fitness apps in the world with a mission very similar to ours and a history of success,” said James Park, CEO and Co-Founder of Fitbit. “The addition of FitStar to our Fitbit family will allow us to offer a custom-fit experience based on personalized tracking data and also deliver on our promise of providing enhanced services and coaching.”

Available immediately, FitStar users will be able to seamlessly publish their FitStar workouts into Fitbit to see how their personal training or yoga practice impacts their overall health. Coming soon, Fitbit users will be able to set up a FitStar account by using their Fitbit account login. Additionally, when using new Fitbit trackers like Fitbit Charge HR or Fitbit Surge that are equipped with Fitbit’s PurePulse™ continuous heart rate tracking, FitStar users will soon be able to see their heart rate trends during FitStar logged workouts.

“Fitbit was the first hardware tracker FitStar integrated with over two years ago, so FitStar had a long time to get to know the team and realize that the two companies have a shared vision of where the digital fitness space needs to go,” said Mike Maser, FitStar’s CEO and Co-Founder. “By combining forces, Fitbit and FitStar can collectively expand to offer users around the globe new, motivating ways to reach their health and fitness goals.”

Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and are sold in 54 countries. FitStar’s personal trainer and yoga apps are consistently top rated, with users primarily residing in the U.S., followed by UK, Canada, Australia, Brazil, China and nearly 190 other countries.

About FitStar

FitStar’s mission is to build a digital health and fitness platform to inspire people to live healthier lives. Founded in 2012, the company has been backed by several prominent angels and venture investors including Google Ventures, Trinity Ventures and other high profile investors. FitStar has a footprint of over three million downloads, with users in 195 countries to date, across the FitStar Personal Trainer and FitStar Yoga apps. FitStar is based in San Francisco. For the latest information and on-going updates, please visit or follow FitStar on Facebook and Twitter.

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the Connected Health & Fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and sold in 54 countries. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, Sapphire Ventures, Softbank Capital, SoftTech VC and True Ventures.

Fitbit hits 1 million Android downloads

Fitbit Icon
Fitbit will be preloaded on the new HTC One (M8) in select markets. Fitbit has hit one million downloads total on Android. Fitbit launched on Android in March 2012. Fitbit is now supported on 44 Android devices. According to Distimo, Fitbit is also the most popular fitness tracking app on Google Play. Fitbit accounted for 83% of installs among the top apps in that category.
[Source: TechCrunch]

Fitbit updates iOS app for iPhone 5s to track steps, distance, and calories

Fitbit Icon
Fitbit has updated their iOS app to support the ability to track steps, distance, and burned calories. The new Fitbit app features MobileTrack, which offers basic Fitbit activity tracking directly using your iPhone 5s. This app connects with Fitbit’s line of activity trackers and Aria Smart Scale to get access to all of your stats on the go.
Continue reading →

Fitbit Force: A Wireless Activity And Sleep-Tracking Wristband

Fitbit Force
Fitbit has announced a new device called the Fitbit Force.  The Fitbit Force is a wireless activity and sleep-tracking wrist band that has an OLED display that shows instant access to all your activity stats on your wrist.  Fitbit will show you the steps taken, distance traveled, calories burned, active minutes, and floors climbed (with the built-in altimeter).
Continue reading →

Fitbit Raises $43 Million From Qualcomm, SAP, SoftBank, True, and Foundry

Fitbit Logo
Fitbit is a company that has created several digital fitness trackers.  Fitbit has raised $43 million in funding, according to an SEC filing found by TechCrunchQualcomm Ventures, SAP Ventures, Foundry Group, True Ventures, and SoftBank Capital participated in this round.  Fitbit’s most popular devices are the Fitbit One, Fitbit Zip, and Fitbit Flex.
Continue reading →

Meet The $100 Fitbit Flex Wristband Fitness Tracker

The Fitbit Flex is the company’s third product.  The Flex is a water-resistant fitness tracker that is intended to compete against Jawbone Up.  The Flex counts calories, how many steps you have taken, and the distance that has been covered.  Data collected from this website is sent to a personalized website through Bluetooth.  You can use Flex to record food intake and track sleep quality.  Interestingly, the Flex does not have any buttons so you will need to use the app or website.  The Flex can last 5-7 days on a single charge.  The Flex costs $100 and is up for pre-order today.  The shipments will start this spring.

FitBit Inc. Raises $2 Million From True Ventures, SoftTech VC, and Angels

FitBit is a company that created a device and website to determine how much fitness and sleep you are getting.  The device retails for about $99 and debuted at the TechCrunch50 conference.  The device is wireless and comes with a recharging dock.  The FitBit Tracker devices automatically uploads activities, calories burned, distance, and sleep quality to the website.  This information is then presented to the device holder in an entertaining way. 

True Ventures and SoftTech VC have decided to plug in about $2 million in funding into these companies.  Through the round of funding, Jon Callaghan of True Ventures has joined the FitBit board.  FitBit plans on using the funding to further the development and distribution of the device.  The funding will also help develop additional products and services.  Signing up for is free. 

FitBit was started by Eric Friedman and James Park.  Friedman has previously worked for Webshots and co-founded Windup Labs.  Park was also a co-founded in Windup Labs.