Tag Archives: Honda
Honda Takes Over Time Square In 3-D

Earlier this week, Honda held an event in Times Square in New York City using 3-D technology to promote the Honda CR-Z sports hybrid coupe. Honda held the event across five blocks and ran a 3-D CR-Z commercial on the Times Square HD Spectacolor screen (on Broadway between 46th and 47th STreet). Hip hop group N.E.R.D. also performed at the event. About 250,000 people attended the event.
Tesla Motors Sells $13.8 Million Zero Emissions Vehicle Credits To Honda

This past week Tesla Motors has filed a report with the U.S. SEC that they have made $13.8 million by selling zero emission vehicle credits, which is equal to 368 cars to Honda over the past 2 years. Honda is also contracted for an additional 287 credits.
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AutoTech Roundup: Fiat’s $550 Million Plant In Mexico City, Nissan Going To Chicago Auto Show, Navigon iPhone App Going Social, Street View Snowmobile, BMW Sales Up 16.6%, Honda Recalls 378K Cars Over Airbags
Fiat’s $550 Million Plant In Mexico City

Fiat plans to invest $550 million in a Chrysler plant outside of Mexico City to assemble Fiat 500 vehicles. The $550 million investment will be financed mostly by loans from Mexican development plants. [Edmunds]
Nissan Going To Have A Booth At Chicago Auto Show

Even though Nissan skipped having a booth at the Detroit Auto Show, they will be attending the auto show in Chicago. Nissan will have about 1,000 on-site at the Chicago Auto Show which is about 300 more than what they showcased in Detroit. [EGMCarTech]
Navigon iPhone App Going Social

Navigon has announced that they will be updating their iPhone GPS application to support social features. There will be in-app connections to Twitter and Facebook. There will also be Panorama View 3D views that is being powered by NASA data. [CNET]
Street View Snowmobile

Google Street View is now being used on the snowy hills of Vancouver. Google was able to take pictures using a Google Street View snowmobile vehicle. Unfortunately, they captured a picture of someone sticking up their middle finger. The photo was taken at Whistler to prepare for the Winter Olympics. [Jalopnik]
BMW Sales Up 16.6%

BMW has announced that they have seen a 16.6% increase in sales for the month of January. They sold about 82,120 vehicles across their BMW, MINI, and Rolls-Royce brand of cars. [BMWBlog]
Honda Recalls 378K Cars Over Airbags
Honda is recalling 378,000 additional vehicles because of air bag issues. The force in which the air bag deploys might be too forceful and affects certain Honda cars. Last year Honda had to recall 440,000 vehicles for the same reason. Cars affected include 2001-2002 Accords, Civics, Odysseys and CR-Vs. And 2002 Acura TLs may also be affected. [NYT]
Temple of VTEC Leaks Honda CR-Z Hybrid Car Specs [Screenshots]

The brochure of the Honda CR-Z hybrid car has been leaked on Honda fan website Temple of VTEC. The specs were written in Japanese and Temple of VTEC found a translator to report what the new car has in store. The CR-Z is the only hybrid car available that has a six-speed manual option.
The car has 1.5 liters of VTEC which gives it 113 horsepower and 107 lbs. of torque. The car also has Honda’s IMA hybrid system and does 62MPH in about 9.7 seconds. Below are the specs of the car as reported by Temple of VTEC:
From what we can see, here are some of the specs:
Length: 4080 mm (160.6 in.)
Width: 1740 mm (68.5 in.)
Height: 1395 mm (54.9 in.)
Wheelbase: 2435 mm (95.9 in.)
Engine: 1.5L i-VTEC + IMA
Transmission: 6MT or CVT
Power (ICE): 114ps@6000RPM
Torque (ICE): 145 NM (107 lb-ft)@4800RPM
Power (IMA): 14ps@1500RPM
Torque (IMA): 78 NM (57 lb-ft)@1000RPM
0-100km/hr (0-62mph): 9.7 sec
The car was supposed to be unveiled at the Detroit Auto Show next month. After the jump are some large images of the leaked brochure:
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Honda Makes Huge LED Display Commercial Using Insight Cars
Honda has put together an interesting commercial using the headlights of their Insight line of cars. The commercial is known as “Let it Shine” and it features the cars turning on their headlights at designated times to create an LED display of icons such as two smiley faces kissing and a heart. The idea for the commercial was put together by Wieden+Kennedy in Amsterdam.
A bunch of Insights are parked near a mountain and when the sun goes down, the lights begin to flicker. This commercial will not air in the U.S. so you’re lucky that YouTube has it and I embedded it above. The background music is “This Little Light of Mine” by Berend Dubbe. The commercial was directed by Erik van Wyk, Jeff Kling, John Norman, and Sue Anderson. The commercial first aired two days ago in Belgium.
[via Autoblog]