This Sunday is Super Bowl XLVI and this year’s advertisements are supposed to be really creative. It looks like Hulu will have an ad this year again. Hulu first advertised on the Super Bowl in 2009 in a commercial starring Alec Baldwin as a secret alien. This year Will Arnett is Hulu’s commercial star. Above is a teaser of the commercial. The commercial was created by Crispin Porter & Bogusky.

Online TV service Hulu.com, the company that is owned by ABC, NBC, and Fox is intensifying their competition against Nextflix and they are planning to raise money to expand into more original programming. Hulu is releasing their first scripted show “Battleground” on February 14th and is weighing an option to raise cash this year according to chief content officer Andy Forssell.

Hulu.com, the joint venture video streaming company of NBCUniversal, Fox Entertainment Group, and Disney, has reported their 2011 numbers and they are BIG! Hulu has grown 60% from 2010 to $420 million in revenues despite the slow economy, which directly affects the advertising market. Hulu’s ad business grew aggressively and Hulu Plus helped their revenues shoot up from between $200-$300 million in 2010.

Amazon.com, Inc. (NASDAQ:AMZN) has announced that the Kindle Fire will have a Hulu Plus application and an ESPN ScoreCenter application. This is a follow-up to Amazon’s announcement of Facebook, Pandora, Rhapsody, EA, Zynga, and Rovio apps. [paidContent]

Fox has been sticking to its eight-day delay guns for a week now, and the company’s future already looks grim. As anyone with half a brain predicted, when faced with an eight-day delay to popular programming, consumers respond by getting their tv illegally. TorrentFreak reports a 114% increase in downloads for Hell’s Kitchen and a 189% increase in downloads for MasterChef, which had its season finale this week. The episodes used to be available next-day on Hulu, but Fox is now only giving Hulu Plus and Dish Network the next-day privileges.

Hulu is going international: to Japan! Rumor has it that the company will offer a premium subscription service to Japanese customers, which will be launched later this year. As Hulu’s blog on the expansion notes, “Japanese content has played an important part of Hulu’s content lineup in the United States for a long time already.” The Japanese version of Hulu will be “specifically tailored” for Japan’s consumers. [TechCrunch, image via Hulu]

Rovi Corp, the streaming service tech company behind Blockbuster On Demand and CinemaNow, is suing Hulu for patent infringement. The patent in question is related to electronic program guides. Rovi has filed the suit to seek compensation for lost revenue and treble damages. [Reuters]

Hulu’s potential buyers may be edging away from a deal after Fox’s decision to limit the streaming to Hulu. Fox has decided to limit the streaming of programs, allowing only paying customers access to next-day streaming and letting non-paying users wait eight days for the programs to stream. Television networks like Fox are upset by the traffic Hulu drains from their own websites. The New York Times reports that ABC may follow Fox’s suit. [Mashable]