Tag Archives: Jason Kilar
Hulu Close To Extending Content Deal

Hulu is currently in negotiations to extend the right to stream TV programs on their website provided by NBC, Fox, and ABC. This would be an extension to a deal that News Corp., Disney, and NBCUniversal signed two years ago.
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Hulu To Hit $500 Milion In Ad Revenues

Hulu will be hitting about $500 million in ad revenues this year. This is about double what they made last year. Hulu CEO Jason Kilar made the revenue expectation announcement at the Internet Advertising Bureau’s Annual Leadership Meeting in Palm Springs, California. When Hulu launched three years ago, they had two advertising partners. Today they have 627 advertisers and 250 content partners. [Mashable]
Groupon Attempted To Poach Hulu CEO Jason Kilar

Groupon is expanding rapidly overseas and it is rumored that they have approached Hulu CEO Jason Kilar about joining their company. Groupon considered hiring Kilar as the head of worldwide operations and the position that could be filled within the next 30 days. It is uncertain whether Kilar was interested in the job or not. [Hollywood Reporter]
Hulu’s Revenue To Hit About $240M This Year

Hulu CEO Jason Kilar has announced that the video website is expected to generate $240 million in revenue this year. Last year Hulu’s revenue was around $108 million. Hulu hit about 30 million users last month and streamed about 260 million videos last month. Hulu streamed 800 million ads last month and they now have 235 content partners. [BusinessInsider]
Hulu Considers An IPO
Hulu Plus Lets You Watch Full Seasons Of Shows For $9.99 Per Month

Jason Kilar, Hulu CEO has announced Hulu Plus, a $9.99 per month service that gives you access to full seasons of specific TV shows. Hulu Plus will work on Samsung Internet-connected TVs, the iPad, and the iPhone. Currently Hulu Plus is a U.S. only service.
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Bain, Khosla, and Madrona Invest $5.3 Million Into AdReady

AdReady is a Seattle-based online advertising company that has raised $5.3 million in funding as noticed on an SEC filing. The VC companies involved in the deal include Madrona Venture Group, Bain Capital, and Khosla Ventures. This round of funding puts the total funding AdReady has at $17.3 million. The company has also hired Steve Singh, Chairman/CEO of Concur as a board member. Hulu CEO Jason Kilar is also on the B.O.D. at AdReady.
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Super Bowl Ad Leads To 50% Traffic Jump For Hulu

John Battelle of Federated Media recently interviewed Jason Kilar, CEO of Hulu. Hulu is a joint venture between NBC and FOX. Jason Kilar is an Amazon.com veteran. Battelle asked Jason how effective the ad on the Super Bowl advertisement for Hulu was. It turns out that it was very much worth it.
Although Jason did not answer directly, Battelle was able to obtain a number from a different source. It turns out that Hulu’s traffic jumped by 50%. Considering that about 100 million people tune into the Super Bowl in the U.S., it is no surprise that Hulu’s traffic would see a sudden jump.
[via BI]