Hyundai and Kia has a bit of a track record when it comes to overstating fuel efficiency of its vehicles. The overstating fuel efficiency of some of their vehicles on window stickers costed the companies around $400 million combined.
Laurence Fishburne has revived the role of Morpheus from “The Matrix” in a 90-second Super Bowl ad that is promoting the K900 luxury sedan. Fox is charging $4 million per 30 second ad. “Take the blue key and go back to the luxury you know. Take the red key and you’ll never look at luxury the same again,” said Morpheus in the ad. The commercial will be airing on February 2nd during the Super Bowl.
Kia Motors is going to enhance the UVO in-car entertainment system by teaming up with Google. Google products will appear in the UVO eServices infotainment system, which is debuting in the 2014 Kia Sorento. Google will provide content and search-based solutions that is enabled by APIs. The 2014 Sorento CUV will utilize Google Maps and Google Places to grab driving directions and to find Points of Interest (POIs) in a seamless way. Kia owners can send a POI or destination to their car using the Send2Car feature. Check out Kia’s press release about the new Google features below: