Microsoft Surface Posts

Steve Ballmer Visited Silicon Valley To Pitch Companies On Making Windows 8 Apps Before Surface Tablets Were Released

Steve Ballmer
Steve Ballmer is considered one of the biggest evangelists for Microsoft products.  When he steps down, it will be hard for Microsoft to find someone that is just as enthusiastic.  Before Ballmer decided to step down, he even visited Silicon Valley startups to convince them to make apps for the Windows 8 operating system.
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Microsoft Offering 200GB Of SkyDrive Storage For $100 Per Year, Free For 2 Years With New Surface Purchase

SkyDrive
Microsoft Corporation has added a new pricing option for SkyDrive.  SkyDrive now has a 200GB storage plan that costs $100 per year.  In the past, Microsoft’s largest paid storage plan was 100GB for $50 per year.  This price is slightly lower than what Google chargers for their 200GB per year plan at $120.

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Microsoft To Announce Next Generation Surface Tablet On September 23rd

Microsoft Surface Invite
Microsoft Corporation has sent out invitations to an event where they will announce the next-generation Surface tablet.  The event will be taking place in Chelsea, Manhattan in New York City.

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Microsoft Gets Hit With Class Action Lawsuit Regarding Surface RT

Microsoft Surface RT
Microsoft Corporation has been hit with a class action lawsuit filed by law firm Robbins Geller Rudman & Dowd.  The lawsuit claims that Microsoft providing misleading information about the company’s Surface RT sales.  Defendants named in the case are Microsoft CEO Steve Ballmer, former Chief Financial Officer Peter Klein, Corporate Vice President Frank Brod, and Executive Vice President of Marketing Tami Reller.  You can read the PDF of the complaint at this link.
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The Microsoft Surface Is Expected To Generate $853M In Revenues

Microsoft Surface RT
We already knew that Microsoft Corporation had to write-down $900 million in excess of Microsoft Surface inventory for the fiscal fourth quarter.  In Microsoft’s 2013 10-K SEC filing, the company projected that revenues of the Microsoft Surface reached around $853 million in revenues.  This means that the company’s inventory adjustment was larger than the sum total of all Microsoft Surface sales.  Microsoft also spent a lot of money marketing the Surface.  The company saw an $898 million increase in advertising costs associated with Windows 8 and the Surface.

Microsoft CEO Acknowledges They Built Too Many Surface RT Tablets

Steve Ballmer

Microsoft chief executive officer Steve Ballmer (pictured above) has acknowledged that the company built way too many Surface RT tablets.  Microsoft lost over $900 million on the tablet.

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New Microsoft Commercial Targets Apple iPad

Microsoft Pokes Fun At iPad
For the last several months, most of Microsoft’s ads were targeted at Google as part of a campaign called “Scroogled.”  This was followed up with an ad where Microsoft made fun of Apple iPhone and Samsung Galaxy fans.  Now Microsoft is going after the Apple iPad specifically in a new commercial that promotes a Windows 8 tablet.

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Microsoft Surface Supply Chain Suppliers Talks Of Smaller Tablet

Microsoft Surface Pro
There are new reports that Microsoft Corporation is preparing to launch an 8-inch version of the Microsoft Surface tablet.  According to DigiTimes, a Taiwan-based supply chain reported that Microsoft will be showcasing an 8-inch Surface tablet in June.  Another 10-inch version of the tablet is also expected to arrive in Q3.

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