Multiply.com is a social network that claims it has 6 million members. The company also said that 1.25 million and thirteen thousand videos are added per day.
The number of members isn’t the only variable that has been multiplied on Multiply, but so did the amount of funding that it has received recently. VantagePoint Venture Partners, Point Judith Capital, and Transcosmos Investments have invested $16.6 million into the company as announced on VentureBeat today.
All of Multiply.com’s management team members were previously working Daedalus World Wide Corporation. The company was founded by Peter Pezaris.
Multiply gained some traction when they first started in 2003 but has been overshadowed by other social network websites like Facebook, Friendster, and MySpace. Yet Multiply was able to attain a vast number of unique visitors: 10 million unique this past August (2 million in the U.S.) and it is growing at 10% per month. Multiply’s average user age is around 35.
The key ingredient of Multiply’s user retention is its message boards. The message boards keep users updated about when friends update blogs, distribute photos and videos, and other information. This is similar to Facebook’s news feeds. And last month, Multiply launched an iPhone version of its platform.
