MySpace wants users to come back to its forgotten social network by showing you old and awkward photos that you uploaded to the website. MySpace e-mailed photos to users of their profiles as part of an effort to bring users back, according to Mashable.
Old school social network MySpace has hit 36 million users, which is up from 24 million users from their relaunch in January. MySpace hit around 31 million users around two weeks after their beta period ended. Of the 36 million users, around 70% is under 35 years old. MySpace attributes a lot of their growth due to their focus on original content like CRWN and Live At The Log Cabin.
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MySpace, the social network that refuses to quit, is now launching a new $20 million television campaign. The commercial (embedded below) is MySpace’s first ever TV commercial. The commercial uses the new logo that debuted in September 2012. Some of the artists that are featured in the commercial include Ciara and Pharrell.
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MySpace’s parent company is looking to raise $50 million in order to rebrand MySpace as a streaming music service that would compete directly against Pandora and Spotify in 2013. News Corp. acquired MySpace for $580 million 6 years ago and sold it to Specific Media for $35 million last summer.
You may recognize the icon at the top left as Apple’s signature icon for the Music application on the iPod, iPad, and iPhone. Apple applied for a trademark for the icon, but it looks similar to a trademark that is owned by MySpace. The Trademark Trial and Appeal Board (TTAB) upheld an examiner’s decision to refuse Apple’s trademark protection for the orange music icon.
MySpace has redesigned their social network in an effort to look more modern and sleek, but it really just looks like a Windows Phone and Pinterest replica. I was actually hoping for better since former Facebook exec Blake Ross joined the team and that pop artist Justin Timberlake bought equity in the company. Yes MySpace may look like it was “built from scratch” since it first launched, but to me it looks like they looked at Pinterest.com, thought “hmm this looks cool,” and then relaunched based entirely on that design. Better luck next time MySpace, I think the UI still looks pretty bad. MySpace does not have a technology problem, they have a marketing and PR problem to address. Below is a video demo of the new MySpace:
MySpace acquired Photobucket for $250 million in cash in May 2007. Back then Photobucket was the most popular photo sharing website and it was used primarily by teenagers to post photos for their MySpace profile. Facebook introduced unlimited photos and MySpace plummeted from there. Now Photobucket’s traffic is down over 30% from its peak in 2007. The new version of Photobucket will be rolled out slowly and additional sharing features will be coming in September.