Archive for the ‘Nike’ Category

Nike Parkour Advertisement Features Extreme Robot

Amit Chowdhry | June 30, 2009 | 363 views | Comments
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It is incredible what computer-generated imagery can do for commercials. In this case Big Lazy Robot created an advertisement for Nike called “Exploit Yourself” and it features a robot wearing a hoodie and Nike sneakers while doing some parkour tricks.

Parkour is a technique in which you are able to get through obstacles in your path as one would do in an emergency. This involves jumping from steps on a building and climbing walls.

Big Lazy Robot has also done some work on the Transformers movie.

[via DVICE]

Joysticks Get Built Into Nike Shoe Boxes

Amit Chowdhry | March 30, 2009 | 519 views | Comments
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nike-shoebox-joy
Rotundo, a reader at Kotaku has used about $40 in spare parts and two shoeboxes to build a couple of Nike shoe boxes into video game controllers.  Rotundo bought a couple Happy joysticks and 14 buttons for $35.  Then he took apart some Xbox controllers to wire the device together.  The blue box above is actually wireless too.

[via Kotaku]