Pluck To Connect Traditional Media With Social Media

By Amit Chowdhry • Nov 28, 2007

Pluck sent out a press release stating that traditional media companies will be able to link their websites to social networks MySpace and Facebook through its service.

“If I comment on a story about the presidential primary, the story itself is going to be noted on my Facebook profile, and so is the comment I made,” stated Pluck CEO, Dave Panos.

USA Today, WashingtonPost.com, Statesman.com, Better Homes, and Fox News are some of Pluck’s clients. The new initiative also gives Facebook and MySpace users a way to expose their interests in current events.

And between MySpace and Facebook, there are over 165 million users that will have access to Pluck’s new service.

“If you’re a media company, you’re now attracting more users to your site,” added Panos. “For them, I think it’s about reaching a broader audience, and maybe a younger demographic.”

Facebook users will have access to the service in early 2008 and participants in Google OpenSocial (including MySpace) will have access to Pluck’s service starting in mid-2008.