Every retailer can tell you customer ratings on websites are crucial. Reviews can make or break everyday sales of products. Good reviews drive sales while bad reviews essentially tell companies to make product improvements or provide better services.
PowerReviews.com, a website that aggregates reviews for a wide range of products, has raised $15 million in funding from Lehman Brothers Venture Partners, Menlo Ventures, and Draper Richards. The total funding that PowerReviews has raised thus far is $21.25 million.
PowerReviews was founded by Andy Chen and Robert Chea in 2005. Back in 1996, Chen and Chea also started FogDog.com and worked closely with partners such as Palm and Linens ‘n Things since then.
PowerReviews offers performance-based payment plans for retailers and brand managers to research how accurate their own customer reviews. Some of PowerReviews’ client base includes Sam Ash, SmartBargains.com, theknot.com, Brookstone, Toys R’ Us, and ConsumerReports.
