One of the leading video search websites, PureVideo.com has announced that they now have an array of new features. Now users can create accounts and customize their own video websites, install a PureVideo-powered toolbar, browse through the new research channel, and there is also a deeper index of videos and a partnership with other video juggernaut websites.

Some of the new media partners include AtomFilms, Brightcove, Grouper, Music Nation, and Machinima.com. The reason why these new media partners have selected PureVideo is because the website search points users to appropriate content owners, thus preventing traffic theft that some other video sites are known for.

Aside from the new partnerships and the new toolbar, PureVideo-owned StupidVideos.com was ranked as the ’stickiest’ video website by Compete.com. Not bad for a company that was launched about 6 months ago (October 2006). PureVideo brings in 2.2 million monthly visits and is ranked 1,184 by comScore.

My.PureVideo.com is the page where you can customize your video webpage and it is powered by Ajax. Users can select various feeds available from different video sources as displayed in the screen shot below:

The PureVideo toolbar can be downloaded from http://purevideo.media-toolbar.com/:

The new Research channel for PureVideo can be reached at http://purevideo.com/category-research/.  The research channel will feature videos by The History Channel, A&E, NASA, Nova, and Harvard CS.  The research channel will also harvest videos from other academic institutions.

Video enthusiasts, definetely keep your eyes peeled for all the upcoming features of PureVideo.

Today, October 9, 2006 will now be known as “Video Mayhem Monday.” Why is this? Because today is the day that hundreds of articles are speculating that Google (Nasdaq: GOOG) may buy YouTube based off a rumor. Microsoft also recently made a deal for its video services. While the media is guessing whether Google will buy YouTube, a few Google and YouTube side deals took place.

Microsoft (NASDAQ: MSFT) and Blinkx TV partnered so that Blinkx would power video search under Microsoft’s online establishments MSN and Live.com along with the upcoming MSN Soapbox.

It was announced that YouTube signed a deal for a Burger King & P. Diddy (rapper/producer Sean “Puffy” Combs) collaboration called DiddyTV. The DiddyTV channel features samples from P. Diddy’s new album and also a video of P. Diddy walking into a Burger King and ordering a Whopper®

A couple of the bigger video deals that have taken place thus far today was Google partnering with Sony and Warner to provide free music videos online and a YouTube/CBS partnership. Google-Sony is an interesting deal because Sony recently purchased video sharing website, Grouper.com for $65 million. CBS was signed to have their own channel on YouTube which brings this network up to par with previous YouTube channel owner, NBC.

In other video news:
Pixsy, a website that grabs photos, videos, and music videos from various sources announced that they are partnering with PureVideo starting this Wednesday. PureVideo was also created by the founders of StupidVideos.com, a viral video archive website.