“YOU’RE MY BOY, BLUE!” shouts Frank Ricard (Will Ferrell) in the movie Old School at the funeral of Joseph ‘Blue’ Palasky. That is also the title of one of the articles on DivineCaroline.com. Remember Real Girls Media (RGM)? If not, you may remember the time when their pockets suddenly got a little bit fatter. RGM has recently launched DivineCaroline.com, a social network coined as being For Women By Women.

What is DivineCaroline about? If Reader’s Digest was written about women interests, this would be it. There is tons of content on Relationships, Parenting, Home & Food, Body & Soul, Travel, Style, Career & Money, Play, and Neighborhood & World on DivineCaroline. All of those categories I mentioned also have subcategories as well. For example, under Pregnancy, the sub-categories are Labor & Delivery, Hot topics, Belly Beautiful, Healthy Baby, and Healthy Mom.

On every article, users are encouraged to write non-offensive comments. Users are even encouraged to write stories of their own which I think is also an awesome feature. Registration is simple and intuitive. Here is what the form looks like:

Once you create a profile, you are taken to your studio (mine is called Amit’s Studio). Under My Studio, users are asked to write a little about themselves and your articles and reviews are consolidated on the frontpage. There is also a page where users can manage their account settings by entering their location, change passwords, modify pen names, and subscribe or refuse subscription to the DivineCaroline Newsletter.

In the About Me page, users add 5 things that are on the to-do list, what the user’s favorite mistake is and if the user could donate $1 million to their charity of choice, then who would it go to. There is also a favorite quotes section, most overused phrase, and to enter more optional information. Another feature called My Publicist where you can e-mail your friends when you have an article published on DivineCaroline.

Kate Thorp is the CEO of Real Girls Media and has also been the founder Lot21. Real Girls Media is based in San Francisco and is backed by 3i and WaldenVC. The name Caroline also belongs to the friend of one of the founders. As long as there are passionate writers out there, DivineCaroline will continue to thrive.

Real Girls Media Network, a San Francisco based startup that focuses on user generated content for women, has raised $6 million in a funding round led by 3i and WaldenVC. The network plans to launch three websites aimed at the female demographic within the next few months. The sites will be aimed at teenagers, the 18-25 demographic, and the 25 to 54 demographic. This $6 million will be used to complete development on the network’s first website, DivineCaroline.com.

According to David Silverman, a partner with 3i, around 57% of online users are women. So considering the fact that a vast majority of online destinations cater to men, a network of sites for women could see tremendous growth. The fact that iVillage was acquired for $600 million last March by NBC proves that the online female demographic has potential. Even this year’s Harvard Business School business plan contest winner was a Chinese social network that caters to women.

“Our unique offering allows real voices to publish like professional writers. We have invested in our proprietary technology to provide a simple process to enable access to the highest end publishing environments to women of all views, walks of life, and experiences,” said Kate Everett Thorp, CEO of Real Girls Media Network.

By focusing on user generated content, Real Girls Media Network will be offering women online destinations with a Web 2.0 twist. iVillage and other sites that cater to women have been around for some time now so its time for new players with fresh perspectives and technology to come into the market.

I would like to see more Web 2.0 websites and startups that cater to women. I may consider doing a roundup of the ones that currently exist.