Streaming radio service Spotify has launched a new “Discover” feature for all of their users. Spotify Discover allows users to to browse relevant artists and playlists based on their listening habits. One of the new features added to Spotify Discover is Audio Preview, which lets users listen to new music without stopping the song that they are listening to.
Spotify, a popular music streaming service, has acquired music discovery app Tunigo. Tunigo creates themed playlists based on your mood. Spotify is going to hire Tunigo’s 20+ employees and place them across their offices in Stockholm and New York.
Spotify, a popular music streaming startup, will be releasing their first ad campaign tonight on “The Voice.” The ad will be airing on NBC. Spotify worked with the advertising network Droga5 to put together the ads. The ad that will show up on TV features a guy that is crowd-surfing at a concert. ”It’s been said that the best songs don’t give answers, but instead ask questions. So why? Why can a song change the world. Because music is a force for change, for good, for whatever. It’s bigger than us,” says the narrator in the ad.
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Spotify is best known for allowing users to stream music for free through their desktop software. Spotify’s paid service lets users listen to music without ads, offline for your playlists, and a seamless mobile experience. BusinessInsider is reporting that Spotify wants to launch a video service that would compete directly against Netflix. Spotify’s streaming video would also include original content, which would compete against content provider companies like YouTube, HBO, and other cable channels.
Spotify is a music company that is known for their downloadable music software for PCs and Macs. It also has a mobile app that can be accessed for a monthly price. Spotify has partnered with Ford as part of their first deal with a car manufacturer. Spotify will be integrated with Ford’s SYNC AppLink. Other music companies that have partnered with Ford include Rhapsody, MOG, Pandora, and Amazon Music.
Spotify is currently in talks with the major music labels to negotiate reductions in the royalties that they pay. They also want to extend the rights so that they can roll out a free pricing tier to mobile devices. Spotify is currently in discussions with Warner Music about changing the rights and fees.
Spotify held a press announcement in New York City today where they announced several new features. Frank Ocean performed a couple songs at the event and there was even an appearance from Metallica drummer Lars Ulrich. Ulrich is known for heavily opposing former music file-sharing service Napster about 12 years ago. Napster was co-founded by Sean Parker, a current board member and investor in Spotify.
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Ever since Spotify launched in the United States, the music startup company has been growing by leaps-and-bounds. Earlier this week I wrote about how Spotify raised $100 million in funding at a $3 billion valuation. Now the company is ramping up their efforts to build a web browser version of their music service.
