FitBit is a company that created a device and website to determine how much fitness and sleep you are getting.  The device retails for about $99 and debuted at the TechCrunch50 conference.  The device is wireless and comes with a recharging dock.  The FitBit Tracker devices automatically uploads activities, calories burned, distance, and sleep quality to the website.  This information is then presented to the device holder in an entertaining way. 

True Ventures and SoftTech VC have decided to plug in about $2 million in funding into these companies.  Through the round of funding, Jon Callaghan of True Ventures has joined the FitBit board.  FitBit plans on using the funding to further the development and distribution of the device.  The funding will also help develop additional products and services.  Signing up for FitBit.com is free. 

FitBit was started by Eric Friedman and James Park.  Friedman has previously worked for Webshots and co-founded Windup Labs.  Park was also a co-founded in Windup Labs. 

Om Malik, founder of Giga Omni Media and editor of GigaOM is not only an entrepreneur and a blogger, but now he is a venture partner. Earlier this summer, Jon Callaghan, Phil Black, and John Burke invited Om Malik to join True Ventures as a venture partner.

“The move will not take any time away from my work at GigaOM. What it will do, however, is give me a chance to closely observe the venture business, which could lead me to one day being a venture capitalist myself. And it is yet another way for me to indulge in my love of startups,” stated Malik. “Though I am extremely picky as to which startup I write about, I love meeting them all. Why? Because ideas fascinate me. People amaze me. So this is just an extension of the same enthusiasm, but from
a different dimension.”

Other board members of True Ventures includes Tony Conrad, CEO of Sphere and Toni Schneider, CEO of Automattic. True Ventures is also an investor in GigaOm.

Image Credit: Valleywag