Twitter and NBA Partner On In-Game Replays #NBARapidReplay

Twitter and the National Basketball Association have partnered with each as part of a plan for Twitter to expand beyond 140-character status updates. NBA Digital, a joint venture between the NBA and TBS, is going to post game highlights on Twitter during the playoffs using the hashtag #NBARapidReplay, according to Twitter president of global revenue Adam Bain. Short advertisements will appear side-by-side with the clips too.








