Twitter has acquired a company called Niche. Niche is a startup that helps influential social media experts with endorsement deals. Niche has offices in New York City and San Francisco. Niche is backed by SoftTech, Box Group, Lerer Hippeau Ventures, SV Angel, Advancit Capital and William Morris Endeavor.
Twitter Inc (NYSE:TWTR) has invested in a new program called the “Laboratory for Social Machines” at the Massachusetts Institute of Technology’s Media Lab. The program will build new tools that analyze and enable communication on social platforms, according to VentureBeat.
Twitter Inc (NYSE:TWTR) CEO Dick Costolo raised $1.8 billion in a convertible bond offering earlier this week. This is up from the $1.3 billion amount that it planned on raising. The bond offering is based on five years with the notes due in 2019 and a 0.25% interest rate. The seven-year 2021 notes have a 1% interest, which are payable semi-annually in March and September. The conversation rate is around 12.8793 shares per $1,000 in principal. This amount is equal to around $77.64 per share. Twitter will be using $112.3 million to pay the cost of hedges intended to offset any dilution eventual conversion of the notes, according to Forbes.
Twitter Inc (NYSE:TWTR) unveiled the numbers that it paid for Gnip on Monday. The amount was for $134 million in cash and stock. The amount was detailed in a 10-Q filing with the SEC, which included more than $107 million in cash and as many as 1 million shares of restricted stock and other equity awards to Gnip employees. Gnip is a data reseller with a long-term partnership with Twitter. Gnip offered access to streams of tweets.
Around 9% of the active Twitter Inc (NYSE:TWTR) user accounts are bots, according to a new filing with the Securities & Exchange Commission. Twitter revealed that in the three months ended June 30th, about 8.5% of its active accounts used third-party apps that may have posted regular updates without any action on the part of an actual person.
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Twitter is testing out translated hashtags so that new users will be able to understand what is happening with trends. The test was first reported by The Wall Street Journal. Like Facebook, the translated hashtags would have a translation of the trending hashtags. For example, “manutd” stands for “Manchester United.”
Twitter’s stock has increased almost 30% in after-hours trading after Twitter Inc (NYSE:TWTR) reported its second quarter revenue increased 124% to $312 million from the same quarter a year ago. Wall Street was not expecting Twitter to report these solid numbers.