Twitter Inc (NYSE:TWTR) unveiled the numbers that it paid for Gnip on Monday. The amount was for $134 million in cash and stock. The amount was detailed in a 10-Q filing with the SEC, which included more than $107 million in cash and as many as 1 million shares of restricted stock and other equity awards to Gnip employees. Gnip is a data reseller with a long-term partnership with Twitter. Gnip offered access to streams of tweets.
Around 9% of the active Twitter Inc (NYSE:TWTR) user accounts are bots, according to a new filing with the Securities & Exchange Commission. Twitter revealed that in the three months ended June 30th, about 8.5% of its active accounts used third-party apps that may have posted regular updates without any action on the part of an actual person.
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Twitter is testing out translated hashtags so that new users will be able to understand what is happening with trends. The test was first reported by The Wall Street Journal. Like Facebook, the translated hashtags would have a translation of the trending hashtags. For example, “manutd” stands for “Manchester United.”
Twitter’s stock has increased almost 30% in after-hours trading after Twitter Inc (NYSE:TWTR) reported its second quarter revenue increased 124% to $312 million from the same quarter a year ago. Wall Street was not expecting Twitter to report these solid numbers.
Twitter Inc (NYSE:TWTR) has announced that it has acquired CardSpring, which will enable the social media company to enhance “in-the-moment commerce experiences.” CardSpring is an app platform that enables developers to build card-linked coupons, loyalty cards, and virtual currency that works with credit cards. Twitter will keep CardSpring open as a wholly owned subsidiary.
Twitter has announced that it has acquired mobile advertising company TapCommerce. TapCommerce offers mobile ad buying for multiple exchanges and offers mobile retargeting of users. The value of the deal is believed to be worth around $100 million, according to Re/Code.
Twitter Inc (NYSE:TWTR) has launched a new advertising service that encourages users to install mobile apps. Twitter said that it is releasing mobile-app install ads to the wider ad communicate after running tests for several months.
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