Twitter announced yesterday night that “In the final three minutes of the Super Bowl tonight, there were an average of 10,000 Tweets per second.” During major television events, Facebook and Twitter activity tends to skyrocket. This milestone definitely tops last year when there was a high of 4,064 Tweets per second during the Super Bowl. However the top Tweets per second event was from the premiere of the Japanese movie, “Castles In The Sky.” During the movie premiere, Twitter was seeing 25,088 Tweets per second. [Twitter]

Toyota has disabled several of their Twitter accounts after being called out for spamming people that talked about the Super Bowl on Twitter. What Toyota did was create several accounts and launched a campaign called the “Camry Effect a Friend! Giveaway.” All of the Toyota accounts that spammed people were “Verified.”

Twitter has announced today that they will start allowing foreign governments to censor tweets in their own countries. It is pretty shocking to hear about Twitter censoring information because they have been a useful tool when arranging protests against dictators across the Middle East. Now governments will be able to silence people that want to protest beliefs that only dictators may believe in. In a blog post, Twitter wrote about the positive side of the changes.

Over the weekend, Facebook Director of Product Blake Ross led an initiative to build a browser bookmarklet called “Don’t Be Evil.” Ross built the bookmarklet to rewrite Google’s personalized search results to include content from other social networks like Twitter, Facebook, Tumblr, and MySpace rather than just Google+. The engineers also launched a website for the tool and called it Focus On The User.

Twitter has acquired Summify, a social feed summary company that recently surpassed 2 billion aggregated stories. “You’ve probably noticed we’ve been quiet lately,” stated the company on their blog. “Well, we’re extremely excited to announce that Summify has been acquired by Twitter! I know, right? We can hardly believe it ourselves!”

Yesterday was Martin Luther King Junior’s birthday and it is considered a federal holiday. MLK Jr. is known for being one of the greatest figures in American history because of his contributions to civil rights. Taco Bell sent out one of the most tasteless tweets yesterday that parodies the famous “I have a dream…” speech by MLK Jr. “Have you ever dreamed about eating @TacoBell and then woke up and made that dream come true?” said Taco Bell on Twitter. I do admit that Taco Bell is one of the best fast-food restaurants that exist today, but I’d prefer not to associate Chalupas with civil rights. Not a fan of this PR move, T-Bell. [Gizmodo]

Yesterday Google announced a new feature called “Search, plus Your World.” This feature would integrate Google+ status updates and profile information into Google’s search engine. Microblogging company Twitter.com has publicly said that the new features are “bad” for users because it would make information harder to find. Twitter also pointed out that providing real-time and personalized information will not help Google compete with them.

I have been fascinated about the way that charity promotions have been put together through the use of social media. Celebrities and professional charity organizations have found creative ways to harness social media to put together events like USA Today’s #KindnessChallenge, charity:water’s Twestival, and Eva Longoria’s initiatives with TwitChange.  Social media gives these charities the ability to pull in millions of people from different cities and continents to pull in donations.  Here is a list of some of events and how they utilized social media to gain attention and convinced people to open their wallets and donate.