Twitter Posts

Twitter has acquired mobile ad-buying tech company TapCommerce

Screen Shot 2014-07-01 at 11.37.27 PM
Twitter has announced that it has acquired mobile advertising company TapCommerce. TapCommerce offers mobile ad buying for multiple exchanges and offers mobile retargeting of users. The value of the deal is believed to be worth around $100 million, according to Re/Code.

Continue reading →

Twitter Inc (TWTR) appoints new CFO

Twitter Logo
Twitter Inc (NYSE:TWTR) has announced that it has appointed a new CFO, who is a former Goldman Sachs Group banker named Anthony Noto. Noto took the company public in November.

Continue reading →

Twitter Inc (TWTR) launches mobile-app install ads

Screen Shot 2014-06-30 at 2.27.08 PM
Twitter Inc (NYSE:TWTR) has launched a new advertising service that encourages users to install mobile apps. Twitter said that it is releasing mobile-app install ads to the wider ad communicate after running tests for several months.
Continue reading →

Twitter Inc (TWTR) is being sued for sending text message ads

Twitter Logo
Twitter Inc (NYSE:TWTR) is facing a lawsuit from cellphone users who claim it is illegally spamming with text message ads from the social network. The $5 million lawsuit is regarding spam text messages. The complaint said that Twitter did not take sufficient steps to stop ending messages to recycled phone numbers. The dispute is based on “short code” technology, which lets companies send automated messages.
Continue reading →

Twitter Inc (TWTR) splits former COO duties between 2 executives

Twitter Logo
Twitter is splitting the roles of departed COO Ali Rowghani between 2 executives, according to Re/Code. Adam Bain is in charge of revenue and partnerships and Gabriel Stricker oversees marketing and media.

Continue reading →

Twitter Inc (TWTR) acquires live video platform SnappyTV

SnappyTV Logo
Twitter Inc (NYSE:TWTR) has announced that it has acquired live video platform SnappyTV to enhance the Twitter Amplify program. Founded in 2010, SnappyTV is a cloud-based platform that allows users to edit and share clips from TV broadcasts. The SnappyTV platform is used by many brands. Some of Twitter’s media partners use Amplify to share video clips in real-time, which is a program that lets partners promote TV clips on the social media platform. The terms of the deal were undisclosed.

Continue reading →

Twitter now supports GIFs

Twitter Logo
Twitter has announced today that it supports GIFs. GIFs are generally animated images that are on a continuous loop.
Continue reading →

Twitter launches translate feature in iOS app powered by Bing

Screen Shot 2014-06-16 at 11.49.35 AM
Twitter has launched a new feature to its iOS app that supports tweet translation. The translation features are powered by Bing Translate. The app will have the ability to figure out if a tweet that has been posted is in a different language from the existing default. Users will be prompted to click on a translation.
Continue reading →