Volvo has recently announced a project called “Drive Me.” The Drive Me project will see that 100 self-driving vehicles will make it’s way around Sweden. Volvo plans to use this project to point out the benefits of self-driving cars. This project will be happening in the city of Gothenburg. Volvo is partnering with the Swedish Transport Administration, Lindholmen Science Park, the City of Gothenburg, and the Swedish Transport Agency for the project.
Action movie star Jean-Claude Van Damme is known for starring in films like Kickboxer, Hard Target, and The Expendables 2. Van Damme was recently featured in several GoDaddy.com ads and now he is starring in this new Volvo ad. This live test in the ad demonstrates the precision and directional stability of Volvo Dynamic Steering, which is a technology that makes the new Volvo FM easier to drive. The ad was filmed in Spain at a closed-off landing field at sunrise in one take. This video was directed by Andreas Nilsson. The soothing song in the background is Enya’s “Only Time.”
Volvo Trucks CEO Claes Nilsson knows what it takes to make a viral YouTube video. He pointed out that videos need a strong hook in the beginning. This is why he shows off his strong iron hook that is built into Volvo trucks. Without giving away any spoilers, Nilsson appears at the harbor in Gothenburg, Sweden, he showed just how robust Volvo trucks are. Check out the video above.
A couple of years ago, Geely bought Volvo for $1.5 billion from Ford. Geely gained ownership of Volvo’s platforms and a licensing contract from Ford as part of the acquisition. The licensing contract has limitations and the platforms are getting older. Geely is now going to invest as much as $11 billion until 2015 into a development program for the next generation Volvos according to Reuters.
Jeremy Lin is a Taiwanese-American basketball player that graduated from Harvard and became a viral sensation in the last year when he was playing for the Knicks and was one of the key players for defeating the the NBA powerhouse known as the Los Angeles Lakers. Lin now plays for the Houston Rockets and is starring in this Volvo ad below:
Ford Motor Company (NYSE:F) is confident that they will be finalizing an agreement to sell Swedish car subsidiary Volvo to China’s Zhejian Geely Holding Group. Chinese Vice President Xi Jinping is scheduled to be around to sign the deal according to the Detroit News. “We’re still working toward reaching a definitive sales agreement by the end of this month,” stated Ford spokesman Mark Truby. “Things are looking good for Volvo right now, and we want to get on with selling our cars,” added Volve spokesperson Olle Axelson. Ford CFO Lewis Booth is expected to fly over to Sweden this weekend. Volvo lost $653 million last year which is $812 million less than it lost in 2008. Ford started looking for buyers on Volvo after selling Jaguar and Land Rover to Tata Motors. Geely reportedly will be buying Volvo for about $1.8 billion. [Detroit News]