Tag Archives: Yahoo!
Google Acquiring Teracent For Creating Smarter Display Ads

Google Inc. (NASDAQ:GOOG) has acquired Teracent. Teracent is a service that allows advertisers to build smarter display ads by capturing the images, colors, and text themes. Teracent can also capture the geographic location, language, and content of the website and customize banners.
Before the acquisition announcement, Teracent raised a total of $5.8 million in funding. Teracent’s technology will be rolled into a service offered by Google’s Content Network and DoubleClick. Yahoo! previously had a partnership with Teracent, but after the acquisition takes place it is assumed that the deal will be removed. Teracent is based in San Mateo, California.
“This technology can help advertisers get better results from their display ad campaigns. In turn, this enables publishers to make more money from their ad space and delivers web users better ads and more ad-funded web content,” Google VP of Product Management Neal Mohan and Google Engineering Director Joerg Heilig on the Google Blog.
Former Right Media CEO Mike Walrath Quitting Yahoo! To Work With Start-Ups Again

Right Media was acquired by Yahoo! for $680 million in April 2007. Ever since then Yahoo! has not done much with the acquired company. Clearly former Right Media CEO Mike Walrath got fed up because he decided to quit Yahoo!
Walrath was the SVP of advertising strategy when he decided to quit. Walrath said that it was time to move on with his career and he was looking forward to taking time off and working with smaller and innovative companies. Bill Wise, another Right Media executive will be filling in for Walrath.
Wise said that Yahoo! is currently trying to rebrand Right Media to focus on higher quality display advertisers. “We always thought there would be a maturation phase where Right Media would move more up market and Carol (Bartz) has come in and accelerated the road map,” stated Wise.
GeoCities Lives On Through ReoCities

On October 26, 2009 Yahoo! Inc. (NASDAQ:YHOO) decided to shut down GeoCities. This took place about 10 years after Yahoo! bought GeoCities for $4.7 billion. GeoCities had gone public about one year before and was profitable. GeoCities had a bit of sentimental value for everyone that created a website in the 1990′s. I remember the first time I designed a website, I made it through GeoCities. It was around 1998 and it was South Park fan page when I was in 10th grade. Anyway GeoCities is no longer with us… or is it?
GeoCities has returned in the form of Reocities. A man named Jacques decided to download the content and websites. Then he republished the content on Reocities. About 600,000 GeoCities websites were rescued before shutting down and put on ReoCities. “On the 20th of October 2009, about a week before GeoCities was really going to close, someone else posted a link, pointing to some interesting pages. These were on an old GeoCities account, about to be erased. It wasn’t what I would call a masterpiece, and I didn’t agree with all of it, but it seemed like it was worth keeping,” wrote Jacques in a detailed post about how he pulled off the endeavor.
It is pretty fun to check out the top level “neighborhoods” listed on ReoCities and selecting random numbers. This way you can check out a piece of Internet history.
Glam Hires Yahoo! VP and GM Advertising Technology Platforms Josh Jacobs

Glam Media has hired Yahoo! VP and General Manager Advertising Technology Platforms Josh Jacobs. Jacobs ran the Yahoo! display ad platform and the publisher network. At Glam, Jacobs will be working as the SVP of Brand Advertising Products & Marketing. Glam grew about 50% in display advertisement revenues over in 2009 thus far. Yahoo!’s display ad revenue actually dropped about 15%.
Glam CEO Samir Arora said that their growth is because of high engagement rates. Visitors tend to spend more time on Glam than websites such as iVillage or Conde Nast. Glam was profitable as of this past September. The company will remain profitable through the rest of the fourth quarter too.
Glam raised $125 million in funding from Information Capital LLC, Accel Partners, DFJ, DAG Ventures, Walden Venture Capital, GLG Partners, Hercules Technology, Growth Capital, Hubert Burda Media, and Mizuho Venture Capital. Glam was founded in September 2003.
Yahoo! Rumored To Be Selling Off Zimbra

According to sources with AllThingsD, Yahoo! has been considering selling off Zimbra. Zimbra is an open source e-mail company that Yahoo! bought for $350 million back in 2007. Yahoo! seems to be cutting loose a lot of their assets and properties on the open market including Zimbra. Another property Yahoo! is selling includes HotJobs.
As Yahoo! is preparing to launch a new $100 million marketing campaign, this is evidence that they are planning to slim their portfolio.
Rumor also has it that Yahoo! M&A exec Greg Mrva is responsible for selling the property. Before Yahoo! bought Zimbra, the open source e-mail web start-up was backed by Benchmark Capital, Redpoint Ventures, and Accel Partners. Zimbra founder and former CEO Satish Dharmaraj left Yahoo! left the company earlier this year to join Redpoint.
Jim Schinella, Yahoo! SVP For Corporate Sponsorships Stepping Down

Jim Schinella is currently the SVP for Corporate Sponsorships at Yahoo! Schinella plans to remain at the company for the rest of the year but will be stepping down after. Schinella works out of the Yahoo! New York office and has worked on several major partnerships such as a Verizon deal. Schinella joined Yahoo! in 2003, left in 2005 after becoming Global VP of Business Development, and then returned in 2007. The announcement was made internally according to AllThingsD.



