QBurst is a High AI-Q company delivering differentiated and digital experiences to its clients and their end customers. Pulse 2.0 interviewed QBurst CEO Arun Ramchandran to gain a deeper understanding of the company.
Arun Ramchandran’s Background
Could you tell me more about your background? Ramchandran said:
“With over 25 years in Bay Area, California, I have been part of technology-led waves & transformations. I have worked in global business leadership and client solutions roles in the IT Services industry for consulting multinationals like Capgemini, India-Headquartered powerhouses like Infosys, and PE-led emerging leaders like Hexaware. Recently I successfully led and grew the High Tech & Professional Services BU, and the GenAI Consulting & Practice Unit at Hexaware, a Carlyle Group portfolio company.”
“I am a graduate from IIT Bombay and from IIM Calcutta, two of the premier institutes of higher learning in India.”
“I enjoy learning about emerging tech trends, and helping clients and enterprises leverage technology to solve their business problems.”
“As CEO of QBurst, my primary responsibilities (and priorities) are to grow the business profitably by servicing our clients with the highest quality delivery, ensuring our talented employees are well taken care of, and driving desired financial results for our investors.”
“I am here to accelerate our trajectory and lead QBurst to the next orbit as an organization.We want it to be seen as a market leader in delivering differentiated and delightful digital experiences to our clients and their customers. We will achieve this by leveraging Cloud, Data & AI-driven platforms and accelerators for different parts of the software engineering lifecycle.”
“We have a very committed and talented set of employees, and a highly desirable set of marquee client base. But we are not that well known in the market. My goal is to change our market facing positioning through well timed and impactful investments, while aligning our offerings and services to achieve our goals.”
Favorite Memory
What has been your favorite part of working for the company so far? Ramchandran reflected:
“I have thoroughly enjoyed the last six months I have been at QBurst and in this role. The culture is one of the best I have seen, with a very collaborative, respectful and yet very experimental and innovative team spirit. The top leaders are all very tech savvy and love solving client problems and driving their teams to excel on client satisfaction.”
“We have some amazing clients, and I have met most of them by now. I’m excited to be working with them during these transformative times of AI!”
“There are many challenges to be overcome on our way to achieving our goals, and that itself has been one of my favorite parts: being in a position to identify the challenges, work on a new strategy and vision, be able to augment the team with external talent, and lead the implementation of what will be an exhilarating journey of growth and learning for all of us at QBurst. We also have excellent backing from Multiples, our PE owners.”
Core Products
What are the company’s core products and features? Ramchandran explained:
“We’re not a product company in the traditional sense—we’re a digital engineering and consulting partner. We specialize in building customer-facing & revenue generating applications & platforms—e-commerce sites, mobile apps, loyalty systems, analytics dashboards, and product engineering solutions, often at the front end of the client’s business. Our strength lies in front-end digital engineering backed by cloud, DevOps, AI, and data capabilities. We’re known for high-impact, revenue-generating digital experiences across industries like retail, healthcare, logistics, and more.”
“The value we deliver centers around five key pillars, backed by a strong foundation layer coupled with Innovation, IP & Open Source Architecture
- Intelligent Enterprise
- Modernization
- Managed Agents
- Product Engineering
- Digital Experience
What differentiates us is the ability to stitch these capabilities into end-to-end solutions—from strategy and design to implementation and support. Rather than developing products, we focus on developing accelerators for different tech domains.”
Challenges Faced
Have you faced any challenges in your sector recently, and how did you overcome them? Ramchandran acknowledged:
“The biggest challenge for any tech firm today is staying relevant in an environment where the pace of change is exponential—especially with AI and GenAI transforming how we think about software delivery. At QBurst, we’ve embraced this disruption. We’ve invested heavily in upskilling and AI-enabled our operations and delivery models, and built frameworks that accelerate time-to-value for clients. Our response has been proactive, not reactive.”
“Another challenge, specifically we faced at QBurst – and are actively addressing – is the under-investment in front-end go-to-market. For most of its life, QBurst grew through reputation and delivery quality, not aggressive sales. Clients came to us through referrals and organic expansion. But in today’s competitive market, a great delivery backend isn’t enough.
We’re now investing in:
- Local leadership in the U.S., Japan, the Middle East, and South Africa is closer to enterprise buyers.
- Vertical-specific practices with domain leaders who can speak the client’s language.
We’re also evolving our service delivery models—introducing outcome-based pricing, AI-in-the-loop delivery, and platformized accelerators. These are the building blocks for how modern clients want to buy and consume services.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Ramchandran noted:
“QBurst started in 2004 as a boutique software development firm. Since then, we’ve been a forerunner in the technology space – right from being recognized as one of the earliest adopters of Android way back in 2009 to being R&D partners, running Tech Innovation Labs for global enterprises. The organization fosters a culture of innovation and it reflects in our deliverables too. Since inception, we’ve grown into a global company with 3,500+ professionals delivering cutting-edge digital solutions across North America, Japan, Europe, the Middle East, and APAC.”
“From mobile-first to cloud-native, and now AI-led platforms, we’ve consistently evolved with—and often ahead of the technology curve. Today, we’re deeply focused on AI-driven transformation, automation at scale, and creating digital ecosystems that are resilient, intelligent, and human-centered. While we are a tech-first company, Customer Satisfaction is what actually drives our growth.”
Significant Milestones
What have been some of the company’s most significant milestones? Ramchandran cited:
“While we race through quarterly and annual milestones on a regular basis, some of the important milestones as a company have been:
- Our Global Expansion – Expanding our geographical presence across the globe to 11 countries from a rented house, which was one of our founders’ residences, and scaling to a team of 3500+ engineers from a 4-member team at inception.
- Tech & Innovation Milestones – QBurst has been obsessed with technology, which has resulted in several technological and innovative milestones for the company. We are known as technology forerunners, embracing every breakthrough in mobile, cloud, and data, and now leading the AI revolution.
- The Multiples PE Investment – And most recently, securing a ~$200 million investment from Multiples Private Equity, which is a strong validation of the value we’ve created and the trust we’ve earned.
- Our shift to AI-first Delivery – We’re no longer just experimenting with AI, we’re delivering AI-powered services across industries, from route optimization in logistics to virtual try-ons in retail and intelligent triage in healthcare.”
- Finalization of new Strategy & Organizational Structure – We now have a sharply focused 5*5*5 strategy to focus on 5 Geographies, 5 Verticals and 5 Solution-based GTM areas. And we have reorganized the company around it by creating 5 geo-focused BUs and 5 Service Lines. The new structure is already well adopted and working well as we pivot to doing what we do best: Demand Conversion & Flawless Delivery!
Customer Success Stories
When asking Ramchandran about customer success stories, he highlighted:
“Absolutely. One of our most transformative partnerships has been with a globally recognized Japanese apparel retailer, a brand that’s a household name among youth and fashion-forward consumers worldwide.”
“When they approached us, their challenge was scale and localization. They had a legacy e-commerce architecture that couldn’t keep up with the demands of multi-country operations, high-volume sales events, or hyperlocal customization. The business wanted to roll out their platform to 35+ global markets—each with unique currency, language, promotions, and fulfillment logic—while ensuring a consistent brand experience.”
“We re-engineered their entire digital commerce backend using a microservices-based architecture, implemented a headless CMS to separate content from code, and introduced modular, API-first components for payment, search, inventory, and promotions. The frontend was localized across languages and cultures—right down to UX decisions based on region-specific consumer behavior. The deployment model ensured zero downtime during international releases, which was a critical requirement for them.”
“We also integrated real-time analytics dashboards that helped their merchandising and marketing teams adapt pricing, bundles, and offers dynamically based on customer behavior across markets. This significantly improved conversion rates in high-growth regions like Southeast Asia and the Middle East.”
“This wasn’t just a technology success—it was a business enabler. Today, their digital storefronts powered by QBurst handle millions of users across time zones, with faster campaign rollouts and better localization. It’s one of the most compelling illustrations of how we help our clients go beyond “digital transformation” to digital leadership in their sector.”
“Other success stories include large grocery chains in the US, New York based academic and healthcare provider, leading logistics and supply chain providers etc., for whom we have co-created amazing technology that resulted in award winning business solutions for them.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Ramchandran assessed:
“We operate in the global digital transformation market, which is valued in the hundreds of billions of dollars. But we don’t view TAM just in dollar terms, we measure it by the impact we can create. With our focus areas – AI, cloud, digital engineering – the opportunity is massive and growing. We work with both global enterprises and ambitious startups, so our market scope is both broad and deep.”
“Our strength lies in the fact that our capabilities are broad enough to serve diversified industries, yet deep enough to solve very specific, mission-critical problems. Whether it’s transforming e-commerce platforms for global retailers, modernizing data pipelines for healthcare providers, or embedding AI into logistics and financial services, we’re already playing in complex, outcome-driven environments.”
“We see opportunity not just in volume, but in value creation—especially with mid-sized and enterprise clients who are looking for partners that can combine engineering precision with business understanding. Many of our existing clients engage us for a single project and then scale to multi-year digital programs. That’s where the real addressable opportunity lies: building long-term partnerships and growing with our clients across new use cases, new geographies, and new technologies.”
“In essence, we’re less focused on the theoretical size of a market, and more focused on unlocking the potential within each client relationship and doing that at scale. The way we see it, our TAM grows every time we help a client solve a deeper, more strategic problem.”
Differentiation From The Competition
What differentiates the company from its competition? Ramchandran affirmed:
“Five major things that set us apart:
- Engineering Depth with a Design Thinking Mindset – We don’t just write code. We solve business problems through holistic, user-centered solutions.
- Agility and Ownership – We’re large enough to scale but lean enough to care – our flexibility and adaptation to quick changes is something that our clients have provided testimony for. Our teams take true ownership of client success. You would see the delivery ownership run up to the senior leadership level.
- Cultural fluency: Whether it’s LINE mini-apps in Japan or integrated pricing systems for American grocery chains, we tailor not just the tech—but the experience—to each market.
- AI-First Vision – We’re embedding. We have embedded AI into our delivery, our operations, and our client solutions—not as a buzzword, but as a capability multiplier.
- Culture of Innovation and Experimentation – Our leaders are tech-savvy and love to solve customer problems using the latest and emerging tech. We are not afraid of failure and have created meaningful impact for our clients by taking a start-up approach in many cases.
We’re also not afraid to disrupt ourselves. We’re experimenting with outcome-based models, composable delivery frameworks, and co-innovation labs for enterprise clients.”
Future Company Goals
What are some of the company’s future goals? Ramchandran emphasized:
“Our overarching goal is to triple our size over the next four years—in terms of both revenue and impact. But we’re not chasing size for its own sake. We want it to be profitable growth that also enables our employees to grow, our clients to prosper, and our investors to be satisfied with the returns.
Our growth vision is deeply linked to strategic focus, tech excellence, and enterprise relevance.
Our immediate roadmap includes:
- Aggressive U.S. expansion: The U.S. is our largest market, but we’re still underpenetrated. We’re hiring more local leaders, investing in consultative sales, and building industry-specific GTM motions starting with retail, healthcare, and media.
- Strengthening Japan and the Middle East: Japan has been a high-performing market for us, and we’re doubling down. We’re also scaling in Saudi Arabia and UAE, where digital transformation is accelerating.
- Strategic acquisitions: We’re actively evaluating firms that can complement our capabilities in AI, cloud, data engineering, and vertical consulting. With the support of Multiples Private Equity, QBurst will serve as a platform company to bolt-on targeted capabilities.
- Product and platform innovation: Products like Evalgator are just the beginning. We want to create modular, SaaS-based components that can plug into client environments—offering velocity and repeatability.
- AI-led delivery transformation: We are essentially a High AI-Q company, and we want that mindset to reflect across internal operations, delivery and in our solutions and client impact. Internally, we aim to shift to a delivery model where AI co-pilots augment every phase of the lifecycle—from requirements gathering to post-production analytics.
Ultimately, with the changes that AI will bring out, including transformed human-machine interfaces, I want QBurst to be recognized as a category-defining firm in intelligent software engineering to deliver differentiated and delightful digital experiences —a company that doesn’t just follow digital trends but helps shape them.”
Additional Thoughts
Any other topics you’d like to discuss? Ramchandran concluded:
“Yes, I think we’re at a defining moment in the tech services industry.”
“AI isn’t just another wave – it’s the defining tsunami that will completely reshape our futures. At QBurst, we’re positioning ourselves to get ahead of this and ride that wave thoughtfully. Whether it’s through agentic AI systems, autonomous decision-making, or intelligent ops, our goal is to help clients lead the future and not just follow it.”
“And finally, I’d like to reiterate that QBurst is still early in its global journey. We’re well-run, profitable, and trusted. But the best part is – our story is just beginning.”
