Adams Outdoor Advertising announced it has completed the acquisition of select assets from Parkway Outdoor, adding 15 billboard assets in the Charlotte, North Carolina market. The package includes 14 static faces and one digital display, bolstering Adams Outdoor’s inventory along key airport and commuter corridors.
The company said several of the newly acquired assets sit on heavily trafficked routes used by travelers heading to and from Charlotte Douglas International Airport, including I-77. The deal also includes a single-face digital display on I-85 South near North Concord and Kannapolis, which Adams described as a critical inbound corridor serving Charlotte, University City, the airport, and Uptown.
Adams cited sustained growth at Charlotte Douglas International Airport, which it said now serves nearly 60 million passengers annually and ranks among the busiest airports in the United States. The company framed the billboards’ locations as durable, high-value exposure tied to airport access and daily commuter flow, supporting advertiser demand and long-term market fundamentals across the Charlotte metro area.
Following the transaction, Adams said its Charlotte market totals 74 digital billboards across the metro area, with additional digital expansion planned later in 2026. The seller used Johnsen, Fretty & Company, which provided closing assistance for the transaction.
Adams Outdoor Advertising is privately held and describes itself as the nation’s fourth-largest out-of-home advertising company, operating a portfolio of static and digital billboards across key U.S. markets.
KEY QUOTE:
“Charlotte is a must-have market for advertisers, and market ownership here continues to be a key strategic priority for Adams Outdoor. This acquisition further solidifies our position as the dominant out-of-home provider in Charlotte and strengthens our ability to deliver unmatched reach along the market’s most important travel corridors.”
Kevin Jones, Chief Executive Officer, Adams Outdoor Advertising
