Contents, the Milan-based AI work execution platform, has closed a $7 million Series B extension led by Qatar Development Bank, with participation from Alkemia Capital. The investment brings the company’s total funding to $25 million and underscores the growing alignment between European AI infrastructure players and Gulf sovereign innovation strategies.
The round reflects a broader trend across the Gulf region, where sovereign institutions are increasingly investing in enterprise AI capabilities that extend beyond model development to focus on orchestration and governance layers. Qatar Development Bank, established by Emiri Decree to support economic diversification under the Qatar National Vision 2030, is positioning itself at the intersection of sovereign capital and advanced enterprise AI platforms.
Founded in 2021, Contents positions itself as a model-agnostic orchestration layer that sits above leading AI models rather than competing with them. The platform integrates models from providers including Meta, OpenAI, Anthropic, Google, and Mistral, selecting the appropriate model for each enterprise task without vendor lock-in. Rather than focusing solely on content generation, the company orchestrates complete business workflows, including generation, localization, compliance, approval,s and delivery.
A key differentiator is its native multilingual capability. Contents operates in more than 25 languages, including 15 Arabic dialects, a feature that supports enterprise expansion across the MENA region. The company says this capability was built into the platform from inception, positioning it for markets where linguistic and cultural complexity is central to business execution.
The company currently serves enterprise clients, including Dolce & Gabbana, William Hill, Sainsbury’s, Beko, and Radisson, maintaining 100% enterprise client retention. It produces more than 500,000 AI-powered outputs per month across six countries and has been recognized in the Deloitte Fast 500 EMEA ranking.
With the new funding, Contents plans to accelerate expansion across the GCC and establish Doha as its Middle East operational hub. The company will also invest in advanced AI solutions focused on content orchestration, localization, and governance at a global scale. Individual investment amounts and equity stakes were not disclosed, consistent with standard practice for transactions involving sovereign institutions.
KEY QUOTES
“Most AI companies sell generation. We sell execution. The next phase of enterprise AI is not about models — it’s about who controls the workflow layer between intelligence and business outcomes. That’s the layer we are defining. With Doha as our operational base, we are building the gateway to the entire Arabic-speaking world — over 400 million people across 22 countries. No other European AI platform operates natively in 15 Arabic dialects. That’s not a feature. That’s a market position.”
Massimiliano Squillace, CEO And Founder Of Contents
