KPMG has launched a Trusted Artificial Intelligence Centre of Excellence (AI CoE) in Singapore, supported by the Singapore Economic Development Board, as the professional services firm looks to help organizations scale AI adoption with stronger governance, trust, and regulatory readiness.
The launch comes as Singapore continues positioning itself as a leading AI hub, with businesses increasingly focused not only on deploying AI quickly, but also on ensuring systems are trusted by regulators, customers, employees, and international partners. Alongside the AI CoE, KPMG also introduced its Trusted AI Assurance offering, an evidence-based assessment framework designed to help businesses evaluate governance, compliance, security, and operational readiness for AI deployments across multiple jurisdictions.
The AI CoE was officially launched by Jasmin Lau alongside Jermaine Loy and Lee Sze Yeng.
According to KPMG’s 2025 Global CEO Outlook, more than seven in ten CEOs now rank AI as a top investment priority. However, many organizations continue to face challenges around governance, workforce readiness, and data infrastructure as they move from experimentation to enterprise-wide deployment.
The Trusted AI Assurance framework is designed to help businesses assess both organizational AI governance and the reliability of the AI systems themselves. The offering evaluates four core areas:
- AI Governance, including frameworks, policies, and operational oversight.
- AI Systems, including documentation, risk inventories, integrations, datasets, and Retrieval-Augmented Generation capabilities.
- AI Regulatory Compliance, including readiness for regulations such as the EU AI Act and cross-border deployment requirements.
- AI Security, including privacy protections, threat detection, and resilience processes.
KPMG said the framework aligns with internationally recognized standards and frameworks including the EU AI Act, the NIST AI Risk Management Framework, ISO 42001, and Singapore’s Model AI Governance Framework.
The company also introduced its “Four Doors” framework, which is designed to help organizations scale AI responsibly across four pillars:
- Value, focused on measurable business impact.
- Trust, centered around ethical AI governance principles such as fairness, accountability, transparency, privacy, and sustainability.
- People, focused on AI fluency, leadership development, workforce strategy, and change management.
- Data and Technology, focused on enterprise-grade infrastructure, data quality, and scalable AI deployment.
The AI CoE will operate as a Singapore-based capability hub staffed by AI engineers, solution architects, data analysts, product managers, and designers. KPMG said the center will initially focus on sectors including financial services, healthcare, manufacturing, infrastructure, logistics, government, and real estate.
The firm also highlighted that it recently became the first professional services organization globally to attain ISO/IEC 42001 certification for AI Management Systems, which establishes standards for responsible AI governance.
KEY QUOTES:
“Across every sector, we are seeing the same pattern: organisations that moved fast on AI are now asking harder questions — where is the real value, are our people genuinely ready to work alongside AI, and can we stand behind the decisions our systems make? These are not technical questions. They are leadership questions. And for Singapore businesses with ambitions beyond our shores, there is an added dimension: the trust that matters to customers and regulators in the markets you are entering may be defined differently from what is required here. Through the KPMG Singapore Trusted AI Centre of Excellence, we are partnering with businesses to rigorously assess where they stand, close the gaps that matter, and build AI that is trusted not just locally but in the markets most critical to their growth. Trusted AI is not a constraint on ambition. Done well, it is the foundation for it.”
Lee Sze Yeng, Managing Partner, KPMG in Singapore
“KPMG’s Trusted AI Centre of Excellence here in Singapore will enable businesses across diverse sectors – including financial services, healthcare, logistics and manufacturing – to scale use of AI with confidence, supported by robust governance frameworks and assurance capabilities. At the same time, this strengthens Singapore’s growing AI ecosystem by building enterprise capabilities and workforce readiness for AI adoption. We welcome KPMG Singapore’s efforts to work with EDB and the relevant agencies in advancing Singapore’s position as a globally trusted hub for AI deployment and innovation.”
Jermaine Loy, Managing Director, Singapore Economic Development Board
