LiveWire Group announced it has acquired the assets of Dust Moto, marking the company’s first acquisition and expanding its presence in the electric off-road vehicle segment.
The acquisition strengthens LiveWire’s strategy of growing beyond on-road electric motorcycles and entering the rapidly expanding electric off-road market. The company said demand in the category is being driven by riders seeking high torque and performance while benefiting from reduced noise, lower maintenance requirements, and simplified operation through single-speed drivetrains.
With the transaction completed, LiveWire plans to advance Dust Moto’s electric dirt bike platform toward production by leveraging LiveWire’s engineering expertise, manufacturing capabilities, and global marketing, sales, and service infrastructure. The company expects these combined resources to accelerate development timelines and go-to-market execution.
LiveWire noted the acquisition aligns with its broader strategy of expanding its product portfolio and increasing its addressable market within the electric powersports industry. The company also said it intends to share additional information about the product launch during the second half of the year.
LiveWire focuses on the electric powersports sector and is majority-owned by Harley-Davidson. The company said it continues to build on more than a decade of electric vehicle development experience as it works to advance the future of electric motorcycling and powersports.
Dust Moto launched as a U.S.-based electric motorcycle startup focused on developing affordable, high-performance electric dirt bikes.
KEY QUOTES:
“LiveWire pioneered the on-road electric motorcycle market, and this acquisition allows us to build on that leadership as we expand into off-road, continuing the journey that began with STACYC ten years ago. Dust Moto is a strong strategic fit and an accelerator of our vision, bringing proven off-road insight that will contribute meaningfully to LiveWire’s leadership position in electric powersports.”
Karim Donnez, CEO, LiveWire Group, Inc.
“Joining LiveWire marks an exciting next chapter in our journey. LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”
Colin Godby, CEO, Dust Moto
