Profound announced it has raised a $96 million Series C at a $1 billion valuation, led by Lightspeed Venture Partners. Existing investors Sequoia Capital, Kleiner Perkins, Saga VC, South Park Commons, and Evantic also participated in the round.
This funding round brings the company’s total to more than $155 million, achieved just one day shy of its 18-month anniversary.
Profound is building marketing infrastructure for an internet where brand discovery is increasingly mediated by AI. As answer engines and AI agents generate recommendations and transact on behalf of users, the company positions itself as a critical platform for enterprises seeking to understand and influence how they are represented by machines.
The company says it now serves more than 10 percent of the Fortune 500 and supports more than 700 enterprises across CPG, financial services, retail, pharma, consumer tech, and B2B tech. Customers include Target, Figma, Walmart, Ramp, MongoDB, Chime, and U.S. Bank. Profound was also named a Top 50 AI Product in G2’s Best Software Products 2026, ranking No. 34 across all B2B software.
Profound’s platform initially focused on helping marketers track brand visibility, sentiment, and performance across AI answer engines. As AI-driven discovery expands beyond traditional search, the company argues that marketers must move beyond measurement and toward influence. Its software combines analytics, content generation, and autonomous execution in a single system designed to close the loop between insight and action.
Central to this strategy are Profound Agents, customizable autonomous workers that collapse the time between campaign concept and execution. Powered by reasoning models and proprietary data, the agents are designed to monitor signals, interpret intent, generate content, and adjust strategy in real time. The company says more than 500 customers use Profound Agents daily, deploying content agents, monitoring agents, AEO agents, PR agents, and other specialized workflows to scale marketing operations.
Customer examples include Deel scaling its content engine using agent workflows and automations, MongoDB automating AI visibility reporting, and Plaid deploying AEO-optimized FAQs across hundreds of pages.
In parallel, Profound is launching the Profound Ecosystem to support agencies and consultants building AI-native marketing services on its platform. The initiative includes Profound University training programs, a community certification system for marketers and agencies specializing in AI search, and a curated Agency Marketplace connecting brands with certified partners. The company describes this as formalizing a new “Marketing Engineer” role that blends marketing, data expertise, and agentic operations.
Profound says its mission is to equip marketing teams to compete in what it calls the “zero-click internet,” where AI systems increasingly control discovery and recommendations.
KEY QUOTES
“Profound Agents expand the product from visibility to autonomous execution, positioning them to define how marketing is done in an agentic world. They are building the marketing platform for the future of discovery.”
Sachin Patel, Partner at Lightspeed Venture Partners
“AI Search is the biggest platform shift in the history of marketing. As AI Agents act for consumers to research, compare, and transact, brands need their own Agents doing the same thing on the other side. That agent-to-agent dynamic is where discovery, marketing, and commerce are headed. We’re giving marketers a toolkit that can act as an extension of their team and scale on their behalf.”
James Cadwallader, Co-founder and CEO of Profound
“A lot of our success is built on [Agent] workflows and automations.”
Anja Simic, Director of Content Marketing at Deel
“Profound [Agent] workflows have allowed us to thoughtfully incorporate AI search into our content optimizations.”
Sarah Shaffer, Organic Growth Specialist at Plaid
