Gloo, a technology platform serving faith and mission-driven organizations, announced it has completed its previously announced acquisition of Westfall Group, Inc., adding major-donor engagement and related services to Gloo’s fundraising and donor management stack.
Gloo said the deal brings Westfall Gold, Brain Trust Creative, and Parable Talent onto its platform, expanding its ability to offer full-lifecycle, digital and data-driven donor development solutions. The company said the combination complements fundraising and marketing capabilities from Masterworks, an existing Gloo capital partner, giving nonprofits and ministries access to a broader portfolio of tools and services to support targeted, end-to-end donor engagement.
Westfall Group comprises three brands: Westfall Gold, which uses data-driven insights to design donor experiences for high-capacity donors; Brain Trust Creative, an experience design agency focused on production, live experiences, and environmental design; and Parable Talent, which connects talent with mission-driven organizations. Gloo said Westfall’s offerings also align with its existing products, including Gloo 360 and the Gloo Media Network.
Westfall Group will operate as a wholly owned subsidiary of Gloo, and founder Bob Westfall will remain CEO of Westfall Group.
KEY QUOTES:
“Donor management is central to the faith and flourishing ecosystem, where most organizations fund activity through donations. Now more than ever, nonprofits need an integrated approach to fundraising where technology, services, and expertise are all centralized to help meet the needs of donors and the organizations they support. We can now deliver this as Westfall Group joins Gloo, helping clients unleash the extraordinary generosity that fuels their missions.”
Scott Beck, CEO, Gloo
“Joining Gloo allows us to tap into their ecosystem of technology, services, and capital partners, enabling us to expand our reach and serve more nonprofits and ministries with the capabilities they need to grow. Together, we can extend our collective impact and deliver more value to the organizations we support.”
Bob Westfall, Founder and CEO, Westfall Group
“The Westfall Gold team has been invaluable to Come and See as we build a community of generous patrons to support our vision to reach a billion people with the story of Jesus. Having access to Gloo’s network and technology presents a great opportunity for us as we continue our partnership with Westfall Gold.”
James Barnett, CEO, Come and See
