Coframe announced that it has acquired HaystacksAI, an AI-powered growth and sales intelligence startup, to strengthen its autonomous experimentation platform and expand its go-to-market capabilities. As part of the transaction, HaystacksAI founder and CEO Bo Mohazzabi has joined Coframe as Vice President of Go-To-Market, where he will oversee sales, growth, and customer strategy while contributing to the company’s product roadmap.
The San Francisco-based company, founded by AI researcher Josh Payne, is developing a system designed to autonomously optimize digital experiences. Coframe’s platform uses AI agents to manage the entire experimentation workflow, including ideation, design, engineering, quality assurance, and result analysis. The company has partnered with OpenAI to train vision models that generate user interface code as part of its effort to build self-optimizing digital products.
Mohazzabi brings extensive experience in experimentation, analytics, and go-to-market execution. Before founding HaystacksAI, he was an early member of the account executive team at Optimizely, where he helped companies adopt A/B testing and personalization strategies and helped establish the company’s third industry vertical. He later helped drive expansion into new industries at Amplitude, promoting the adoption of behavioral analytics as a growth tool. Mohazzabi subsequently joined background check platform KarmaCheck, where he led go-to-market initiatives and helped scale the company more than 50x in 18 months ahead of its Series A funding round.
The acquisition also brings HaystacksAI’s technology into Coframe’s platform. At HaystacksAI, Mohazzabi developed an intent intelligence product that used large language model-driven behavioral analysis to examine millions of open-source developer profiles, issue threads, and comments. The platform generated highly personalized technical outreach by identifying specific problems developers were facing and suggesting solutions, enabling more precise engagement than traditional tools.
Coframe says its platform addresses a longstanding challenge in the experimentation industry: increasing testing velocity and quality without dramatically expanding engineering and design teams. By automating experimentation tasks through AI agents, the company aims to allow organizations to scale optimization efforts while maintaining efficiency.
The company reports strong momentum, citing more than 100% quarter-over-quarter growth and more than $150 million in incremental revenue generated for customers, including Replit and Dropbox.
KEY QUOTES
“Bo has done this before — twice — at companies that defined how modern teams think about experimentation and behavioral analytics. He knows what it takes to build great AI products and help enterprises adopt cutting-edge technology. But we’re not just getting a GTM leader. We’re getting a founder who built an AI company from scratch and chose Coframe as the place to build the best AI growth agent in the industry.”
“By building this AI-native GTM engine, we’re moving away from throwing headcount at the revenue problem. That efficiency goes straight to offering the best products and pricing possible to our customers.”
Josh Payne, Founder And CEO Of Coframe
“Coframe solves a fundamental challenge we hit scaling Optimizely: to see big conversion wins, companies need to increase testing velocity and quality as each test insight informs the next. But that requires more designers and engineers which most companies cannot sustain. Coframe eliminates this bottleneck by giving existing teams superpowers. Customers are already seeing a 10x increase in experiment volume and conversions at a fraction of the cost.”
Bo Mohazzabi, Vice President Of Go-To-Market At Coframe And Founder Of HaystacksAI
