Pluto.markets has raised $6 million (DKK 37.5 million) in seed funding to accelerate product development and expand across the Nordics and broader Europe with its commission-free investing proposition.
The company said the round follows a breakout period of traction, including surpassing DKK 1 billion (about $150 million) in transaction volume in roughly 14 months since launch. Pluto.markets framed the milestone as validation for its push to make investing simpler and more accessible for retail users, positioning itself as a modern alternative to traditional brokerages with a “Nordic-first” playbook that can travel to other European markets.
The financing was led by Seed Capital and drew an unusually prominent roster of local tech backers. Pluto.markets highlighted participation from 10 Danish “unicorn founders” connected to companies such as Pleo, Zendesk, Synthesia, Sitecore, Flatpay, and Podimo, alongside Danish national team footballer Thomas Delaney. The syndicate blends institutional support with operator-level credibility, which can help with recruiting, partnerships, and market expansion as the platform broadens its footprint.
Pluto.markets also said the seed round lifts its total funding to nearly $10 million (about DKK 65 million). The company indicated the new capital will be directed toward scaling the business behind its commission-free model, accelerating its product roadmap, and expanding into additional markets as it works toward its broader mission of reshaping how Europeans invest.
Separately, Mazanti Transactions, which advised the company, has also publicly referenced Pluto.markets’ $6 million seed round, providing an additional third-party confirmation of the financing.
