Digital Marketing Company, iCrossing Has Raised $62 Million

Posted Jul 29, 2007

iCrossing is a digital marketing company founded in 1998. The company has raised $62 million in a fifth round of investment that brings their total round of funding to $110 million. The $62 million investment was received from Goldman-Sachs Group, Inc. (NYSE:GS) and several other investors.

“iCrossing is at the forefront of developing search and social media strategies that engages not alienates users,” stated Richard Rosenblatt, the chairman of iCrossing. “The market is responding and iCrossing has seized a leadership position in the digital space. With CEO Jeff Herzog’s vision for the future, there are sure to be even bigger things to come.”

What does iCrossing actually do? An example of their work includes developing a solution to make PR Newswire mobile. PR Newswire is a press release website. Essentially, this would benefit journalists all over the world. Other major clients include Coca-Cola, Colgate, GM, Office Depot, and Travelocity.

Investors in iCrossing include:
1.) Goldman Sachs Group, Inc. (NYSE:GS): Goldman Sachs is a global investment and securities firm based in New York. Goldman Sachs focuses on investment banking, asset management, and trading and principal investments. Some of Goldman Sachs’ case studies are available at:
2.) Oak Investment Partners: is a venture capital firm with $8.4 billion in committed capital. Some of the consumer Internet investments that Oak participated in includes aQuantive (acquired by Microsoft for $6 billion), Connexus Corporation, Fastclick, Inc. (acquired by ValueClick), and
3.) RRE Ventures: RRE is a venture capital firm that manages $850 million in assets. Some of the companies that RRE has invested in includes, Stockback (acquired by Vesdia),, Pinnacor (acquired by MarketWatch), and eMachines.
4.) StarVest Partners L.P.: is a private equity company that has $150 million in assets. Companies that StarVest invested in include Tibersoft Corporation, Newgistics Inc., NetSuite Inc., Connected Corporation (acquired by Iron Mountain Inc.), and

[1] iCrossing press release: Goldman Sachs and Oak Investment Partners Lead Investment in Digital Marketing Leader iCrossing

For further details, refer to iCrossing’s website: