Adscape Media is a company based in San Francisco that offers dynamic advertising with storyline integration. Since Adscape Media offers in-game advertising, Google felt that this could add value to publishers and advertisers. Current partners of Adscape will continue to get paid.
The financial details of the acquisition were not disclosed. Adscape is currently in discussions with large and small firms for game development and advertising integration. Whether this service will become a part of AdSense is also still a mystery.
This post was made official by the Google Blog and the Adscape Media homepage.