Google Personalized Homepage Gets A Proper Name: iGoogle

Posted May 1, 2007

Marissa Mayer, Google’s VP of Search Products & User Experience held a seminar yesterday at Googleplex, the company headquarters.  The seminar was intended to promote Google’s startegic moves for personalization.

Google’s Personalized Homepage services is a website where you can import RSS feeds or add so-called gadgets through importing capabilities or through Google’s own directory.  Some of the gadgets in the Google directory include Garfield comics, the National Geographic Photo of the Day, the Comedy Central Joke of the Day, a language translator, a to-do list, a built-in dictionary, and a few other random things here-and-there.

The website URL for this service was so people thought that the actual service name was IG and not iGoogle.  But now Google is rebranding the application with the aim of having users understand that the Personalized Homepage is a feature and not a product. 

Along with the rebranding, iGoogle will be accessible in 40 countries and 26 different languages.  There are over 25,000 gadgets that can be added from the Google gadgets directory.  There is also a “Make your own gadget” feature that allows users to create framed photo gadgets, share personal lists and quotes with others, share YouTube video channels with friends, etc.

[Information Source: Google Blogoscoped]