Over the past weekend, several companies including MSNBC, Esurance, MSN, and The Absolut Spirits Company, teamed up to host Live Earth, a concert starring some of the big names in music. MSN enabled anyone with access to the Internet to watch the concert streaming… well… Live.
Footage from the event is still available at http://LiveEarth.MSN.com. At a certain point on the day of the concert, 10 million viewers watched the footage simultaneously on MSN. The previous record holder was AOL, the company that streamed 2005’s Live 8 concert.
Some of the featured artists performing in the concert included Madonna, Metallica, Beastie Boys, Crowded House, Sarah Brightman, Snoop Dogg, Genesis, Black Eyed Peas, Duran Duran, etc. The event was also supported by various climate groups and former U.S. Vice President, Al Gore. Al Gore recently starred in a movie called An Inconvenient Truth which was directed by Davis Guggenheim. An Inconvenient Truth focuses on Al Gore’s plight in bringing attention to global warming.
Al Gore also recently wrote a book called The Assault on Reason. There is an interesting-to-read portion of the book dedication available on Amazon.com.
 MSN Live Earth
 NewsFactor.com:Â Live Earth Sets Internet Video Streaming Record (via Yahoo! News)
 Amazon.com: The Assault on Reason (Hardcover)