MTV To Launch Virtual ‘Pimp My Ride’

Posted Apr 8, 2007

This Thursday, MTV Networks will be launching a virtual network to complement its TV show, Pimp My Ride hosted by Xzibit.  The website will be launching in celebration of the show’s new season.

MTV has a couple of other virtual networks for other shows, Virtual Laguna Beach and Virtual The Hills.

Users of Virtual Pimp My Ride will be able to interact with simulations of Xzibit and Mad Mike (another host) to express what they would like to do with their car.  To buy and modify cars, users will have to use MTV currency.

It is not yet known how to attain MTV currency and whether there will be actual money involved.  I’ll write more about it as details are released.