Every retailer can tell you that customer ratings on web sites are crucial. Reviews can make or break everyday sales of products. Good reviews get sales, bad reviews implies to the vendor to make improved products or provide better services. Little did I know that there is a company that powers a lot of the customer ratings features for many clients.
PowerReviews.com has raised $15 million in funding from Lehman Brothers Venture Partners, Menlo Ventures, and Draper Richards. The total funding that PowerReviews has raised thus far is $21.25 million.
PowerReviews was founded by Andy Chen and Robert Chea in 2005. Back in 1996, both Andy and Robert started FogDog.com and has worked closely with partners such as Palm and Linens ‘n Things since then.
To alleviate any concerns by reluctant customers, PowerReviews offers a performance-based payment plan and retailers can even research how accurate their own customer reviews are by reading up on thousands of reviews from actual buyers on Buzzillions.com.
Some of PowerReviews’ client base includes Sam Ash, SmartBargains.com, theknot.com, Brookstone, Toys R’ Us, and ConsumerReports. Jay Shaffer, PowerReviews’ VP of Marketing blogs at http://fromwherejaysits.wordpress.com.
 TechCrunch: More Money For Product Reviews; PowerReviews Lands $15 Million