StyleHaul Network is a YouTube channel company that focuses on fashion and shopping. The company has raised $6 million in funding from European media company, RTL Group. StyleHaul previously raised $6.5 million from Bertelsmann?s Digital Media Investments. Bertelsmann also owns a majority stake in RTL.
StyleHaul has raised nearly $17 million total and they generate around 300 million video views per month. StyleHaul plans to use the funding to build out a base outside of the YouTube ecosystem. StyleHaul is also trying to develop revenue streams that are not dependent on YouTube.
The company is also developing a “shippable player” that will allow viewers to click on videos and purchase goods as they are display. The company is going to distribute other people’s programs like a Zoolander cartoon series from Ben Still’s Red Hour Digital, according to AllThingsD.