Zillow.com has announced a partnership with eleven publishing companies. The companies include the Houston Chronicle, the San Francisco Chronicle, MediaNews Group Inc. (Denver Post), the Seattle Post-Intelligencer, and the San Jose Mercury News.
The eleven publishing companies represent over 282 different newspapers. Through this deal, the online newspaper brands will have the ability to add Zillow content and features into their own sites.
Zillow was the fifth-most visited real estate website based on October data from Nielsen. AOL, Microsoft, Yahoo, and Realtor.com are in the top four.
When realtors approach these newspaper companies for advertising space on houses for sales or apartments for rent, they will also be offered the opportunity to place ad space on Zillow to complement the newspaper listings. Zillow CFO Spencer Rascoff is heading up the deal and said that the revenue-sharing aspect of the deal is still being worked out.
