11:11 Systems, a managed infrastructure solutions provider, announced it has completed the acquisition of Digital Sense, a Brisbane-based cloud and managed services provider previously owned by Aussie Broadband. The deal strengthens 11:11 Systems’ position as a sovereign cloud provider in Australia and expands its footprint across the Asia-Pacific region.
The transaction comes amid significant changes within the VMware Cloud Service Provider ecosystem following Broadcom’s adjustments that have streamlined the number of authorized VMware partners. At the same time, Aussie Broadband launched its “Look-to-28” strategy, positioning itself squarely as a telecommunications provider rather than a broader technology company. As a result, Aussie Broadband decided to divest the Digital Sense cloud business to ensure customers retain access to specialized VMware cloud infrastructure.
11:11 Systems has been actively consolidating VMware-based cloud providers in recent years. Prior acquisitions include iland Cloud, Green Cloud Defense, Unitas Global, Sungard Availability Services, Faction, and Ntirety. With the addition of Digital Sense, the company has now completed its seventh acquisition of a former VMware Cloud Service Provider and its tenth acquisition overall, further deepening its operational and commercial expertise in VMware environments.
The company said the Digital Sense acquisition reinforces its commitment to growth and investment across APAC, expanding its presence in Australia and enhancing its ability to deliver cloud and managed services throughout the region. Through its global cloud platform and partner-first approach, 11:11 Systems provides cloud, connectivity, backup, cyber, disaster recovery, and security solutions designed to help customers modernize, protect, and scale mission-critical applications and data.
Aussie Broadband said the capital and specialization required to remain competitive in the evolving cloud market, combined with upcoming partner ecosystem changes expected in 2027, made 11:11 Systems a suitable long-term home for the Digital Sense cloud business, allowing Aussie Broadband to focus on its telecommunications strengths.
KEY QUOTES
“Across the globe, 11:11 has been working closely with cloud service providers to help customers stay secure, compliant and perform at their best as the market evolves. Digital Sense has earned a standout reputation across Australia for delivering high-performance cloud solutions, and we’re excited to welcome their customers to 11:11’s resilient cloud platform—providing the stability they need today and the innovation to keep moving forward.”
Brett Diamond, CEO, 11:11 Systems
“This acquisition reflects 11:11 Systems’ continued commitment to growth and investment across APAC. By bringing Digital Sense into 11:11, we’re expanding our presence in Australia while strengthening our ability to deliver world-class cloud and managed services throughout the region. We’re excited to build on Digital Sense’s strong reputation and continue providing innovative, secure and scalable solutions that evolve with business needs in the region.”
Marc Beder, General Manager, APAC, 11:11 Systems
“With the investment required to remain competitive in the cloud space and the upcoming changes to the partner ecosystem in 2027, we determined that 11:11 Systems was the right home for our cloud business. Their deep specialisation in VMware environments ensures our customers will receive the strategic focus they deserve, while we sharpen our focus on our telecommunications strengths.”
Ben O’Shea, GM Of Transformation & Cloud, Aussie Broadband
