2X announced the acquisition of Knownwell, an AI-as-a-service platform focused on agentic AI engineering, commercial intelligence, and next-generation go-to-market systems. The transaction values the combined company at more than $400 million and advances 2X’s strategy of becoming a human-agentic services platform spanning B2B marketing, sales, and customer success.
Knownwell brings a global team of AI engineers, data scientists, and commercial intelligence specialists, along with AI engineering capabilities designed to support agentic workflows. The acquisition establishes the foundation of 2X’s AI product layer, expanding delivery systems, workflows, agents, and client engagement capabilities.
As part of the transaction, Knownwell founder and CEO David DeWolf, who has served on the 2X board since 2023, has been appointed chief executive officer of 2X. Founder Dom Colasante will remain actively involved in the company and continue serving on the leadership team.
The combined platform is designed to address challenges facing B2B organizations, including fragmented tools, inconsistent data, and increasing pressure to deliver predictable revenue growth. Through Knownwell’s intelligence capabilities, 2X aims to provide a unified layer that connects data, automates workflows, and delivers governed AI across marketing, sales, and customer success.
The company also plans to strengthen customer success and account management functions through a commercial intelligence layer that analyzes communications, project activity, and customer interactions. Semantic AI capabilities will monitor Slack, email, and CRM communications to identify sentiment changes, emerging issues, and account health signals.
The acquisition expands 2X’s international footprint and technical capabilities as demand grows for AI-enabled go-to-market operating systems.
2X provides subscription-based B2B go-to-market services and works with more than 200 enterprise clients through a workforce of over 1,200 specialists. Knownwell develops AI-powered intelligence tools designed to help B2B services companies improve client retention, accelerate growth, and increase operational efficiency.
KEY QUOTES:
“Dom and I are both excited about what this partnership unlocks. We believe that leadership is about building something meaningful together, and this moment reflects that spirit. Together, we’re ready to guide 2X with clarity, purpose, and a deep belief in what our teams can accomplish. By unifying talent, technology, and intelligence into a single operating system, we are redefining how organizations scale and create value.”
David DeWolf, CEO of 2X and Founder of Knownwell
“The future is human + AI. A real GTM operating system brings everything together, the people, the tools, the workflows, so teams can move faster and get better results with less friction. The combination of Knownwell’s engineering capabilities with 2X’s global delivery engine creates a new category of GTM partner. We’re breaking new ground by bringing services and AI together across all of GTM. No one else is doing it this way, and it’s what organizations have been asking for.”
Dom Colasante, Founder of 2X
