401GO has secured a $33 million Series B funding round led by Centana Growth Partners, with additional participation from existing backers Next Frontier Capital, Rally Ventures, and Impression Ventures. The company, based in Sandy, Utah, plans to use the funding to scale its vertically integrated 401(k) technology, strengthen its retirement infrastructure, and deepen its advisor and embedded partner ecosystem.
The new funding arrives less than two years after 401GO raised $12 million in its Series A round, reflecting sustained investor confidence in the company’s approach to modernizing retirement services. Unlike traditional providers that rely heavily on legacy recordkeeping systems and external compliance vendors, 401GO has built a unified, fully owned technology platform designed to deliver consistent payroll integrations and a smoother experience for plan sponsors, advisors, and partners.
The company has expanded dramatically in recent years, now serving more than 5,000 customers and 50,000 participants while managing over $1 billion in assets. Data from the 2024 and 2025 PLANSPONSOR Recordkeeping Surveys show that 401GO is currently the fastest-growing retirement provider in the United States. The company attributes its growth to its combined offering of in-house technology and personalized human support. This hybrid model aims to meet the evolving needs of small- and midsize-plan sponsors.
The broader retirement market continues to grow as the SECURE Act mandates and expanding state retirement programs drive demand from businesses with less than $5 million in assets. According to the Cerulli Report on U.S. Retirement Markets, this segment is expected to expand from 600,000 plans to more than one million by 2029. Industry data also shows that small plans have been leading market growth at a 17 percent annual rate since 2021. 401GO positions its platform as purpose-built for this shifting landscape, aiming to offer an integrated, cost-effective alternative to traditional providers.
Centana Growth Partners, the lead investor, focuses on companies that are reshaping key financial infrastructure sectors. Its investment in 401GO signals confidence in the company’s end-to-end technology stack and its ability to influence the future of retirement services.
KEY QUOTES:
“We believe the market is demanding reliable 401(k) solutions, not fragmented systems built on a mix of old vendors, which is the way other fintech providers have approached this challenge. We are now scaling our in-house technology to meet that demand across the entire partner ecosystem. This is why we believe we offer a compelling service at a price point others struggle to compete with; we own our platform while others rent theirs.”
Dan Beck, CEO and Co-Founder, 401GO
“At Centana, we invest in companies that we believe are reshaping essential financial infrastructure, and we believe 401GO has taken a differentiated approach to the wealthtech space with its integrated platform. We’re excited to support Dan and the entire 401GO team.”
Ben Cukier, Partner, Centana Growth Partners
