4AM has closed an oversubscribed seed round of more than $4 million led by CAVU Consumer Partners — the firm behind poppi, Necessaire, and Vital Proteins — and is launching its hero product, Clean Sheets, in 1,745 Target stores nationwide. The round also attracted participation from B4 Capital and Type Capital, alongside a tightly curated group of strategic angel investors including Joe Cloyes of Youth to the People, Cassandra Grey of Violet Grey, Brian Bordainick of Starface, dermatologists Dr. Muneeb Shah and Dr. Joyce Park, Maggie Sellers Reum of Hot Smart Rich, and Michelle Hu of Etoile. The launch caps a year of 4x year-over-year revenue growth, 4 sold-out production runs, and a No. 4 ranking in TikTok Shop’s Cleansers category.
4AM was founded by Jade Beguelin and Sabrina Sade, college best friends whose careers converged on the same market gap from opposite directions. Beguelin spent her early career as a Wall Street derivatives trader who routinely fell asleep in her makeup after 18-hour days, cycling through cleansing products that were either too slow or too harsh. Sade completed her medical degree from Georgetown University and continues to publish dermatology research, having been trained to prescribe multi-step routines she knew patients would never follow in practice. Rather than working with a traditional wipe producer, the founders built Clean Sheets with a sheet mask manufacturer. Each credit-card-sized wipe is individually wrapped, super-soaked in a micellar-water base, and infused with serum-level actives including centella asiatica, calendula, vitamin B5, and glycerin — functioning as cleanser, toner, and treatment in a single step.
Clean Sheets launched in 1,745 Target stores nationwide as of May 10, 2026, and is also available through Revolve, Bloomingdale’s, and C.O. Bigelow. The new capital will fund retail launch acceleration, operational scaling, and senior hires in operations and retail. CAVU’s investment history — backing poppi before functional soda became mainstream and Necessaire before body care premiumization became an industry trend — reflects the same logic applied here: a category the incumbents have stopped innovating, a formulation that competes with premium alternatives in a format that fits consumers’ lives, and a brand with demonstrated organic pull.
KEY QUOTES:
“We didn’t benchmark Clean Sheets against other wipes. We looked at the best skincare on the market and asked what it would take to deliver that in a wipe format. That is an entirely different starting point.”
Sabrina Sade, Co-Founder, 4AM
“Facial wipes are the product I’ve spent years telling patients to avoid. Clean Sheets offer a better patient experience with less irritation to the skin barrier. The experience doesn’t force a trade-off between science and real life, which is why I invested.”
Dr. Muneeb Shah, Board-Certified Dermatologist and Founder, Remedy Science
