6sense, a San Francisco-based Account Based Orchestration Platform that is powered by AI, has announced it has raised $27 million in funding led by Industry Ventures. Existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock also participated in this round.
“We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said 6sense CEO Jason Zintak. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.”
This funding round came on the heels of 6sense achieving a record-breaking year in 2018 as it delivered 100% revenue growth and expanding on its leadership team. The company also doubled its headcount and expanded offices to New York and India. 6sense also grew customer adoption by 10x and acquired ZenIQ.
Founded by Amanda Kahlow, Viral Bajaria, Premal Shah and Srihari Kumar, 6sense is not showing any signs of slowing down as the company closed Q1 in 2019 with its largest revenue, bookings, and customer retention.
“6sense has clearly proven its platform is a critical piece of technology marketing and sales teams need to identify and close new business,” added Ken Wallace of Industry Ventures. “We believe 6sense’s unmatched ability to uncover previously unknown buyer behavior and trigger actions is changing the face of the market.”
With this new round of funding, 6sense is going to lead the industry in delivering AI-driven orchestration capabilities and continue investments in its Sales Intelligence Experience, build a robust activation channel partner ecosystem, and bolster strategic service offerings. Plus the company delivers these capabilities along with targeted digital advertising, sales insights, and the orchestration of cross-channel personalized campaigns.
6sense’s Account Based Orchestration program enables revenue teams to compete and win in the Account Based Buying market through the power of AI, big data, and machine learning. And its technology uncovers anonymous buying behavior, prioritizes fragmented data to focus on accounts in-market, and engage resistant buying teams with personalized multi-touch campaigns.
