TCL And Roku Are Partnering On An 8K HDR TV

By Noah Long ● January 9, 2019

Chinese electronics company TCL has partnered with Roku to create an 8K TV. The 8K TCL Roku TV will be arriving by the end of the year.

Photo: TCL

“Together TCL and Roku have delivered millions of smart TVs to consumers across North America that they love to use,” said Roku TV & Players general manager Chas Smith. “In designing and delivering 8K TCL Roku TVs we will reach new heights by offering beautiful picture quality combined with America’s No. 1 TV streaming platform.”

TCL is going to leverage its latest Gen 11 LCD panel factory and Roku will be developing an 8K hardware reference design that TCL is going to become the first to license. Plus Roku is going to expand its 4K and HDR hardware reference design to include far-field microphones to support voice search and control.

“TCL and Roku have worked together closely for years driving innovation forward to give consumers brilliant picture-quality TVs with the best smart TV OS. As such, TCL’s devices have won numerous awards and we have quickly grown to the #2 brand of smart TVs in the U.S.,” added TCL SVP Chris Larson. “We are thrilled to continue to break boundaries as we plan to build televisions that push the limits of picture quality and offer TV models with built-in voice control.”

Even though there is a lack of 8K content available online, the 8K TCL Roku TV is going to support “powerful upscaling performance.” This will bring more depth to 4K content as it is streamed.