9 STRAP announced it secured an $800,000 investment from Daniel Lubetzky, Rashaun Williams, Kevin O’Leary, and Kendra Scott following its appearance on Shark Tank.
The investment marks the first four-Shark deal of Season 17 and provides strategic backing as the company looks to scale its sports performance technology across multiple athletic categories.
Founded by Ryan Vaughn, 9 STRAP develops patented training products designed to improve swing mechanics and reduce injury risk in sports such as baseball, softball, golf, and pickleball. Its core product keeps an athlete’s hands connected throughout the swing, reinforcing proper form, increasing bat speed, and helping prevent common swing-related injuries.
The company has gained traction with more than 50,000 users, including athletes, coaches, and parents, driven by its simple design and performance benefits. The product’s ability to maintain proper hand positioning helps improve consistency, control, and overall swing efficiency.
With the new investment, 9 STRAP plans to accelerate product innovation, expand into additional sports categories, and grow its distribution across e-commerce and retail channels.
The deal also brings a diverse group of investors with expertise across consumer products, retail, branding, and business scaling, positioning the company for its next phase of growth.
KEY QUOTE:
“Stepping into the Tank was an incredible experience, and we’re beyond grateful to partner with this group of Sharks. Each brings a unique perspective across consumer, retail, brand-building, and scaling businesses, which will be invaluable as we enter our next phase of growth.”
Ryan Vaughn, Co-Founder, 9 STRAP
