90 Seconds, a Singapore-based video creation platform company, has raised S$27.1 million in Series B funding from several investors including SIG, Airtree Ventures, Sequoia India, Qualgro Venture Capital, Atami Capital, and Right Click Capital. According to MarTechSeries, 90 Seconds is going to use the funding to increase automation and intelligence to personalize experiences for brands. And the company is planning to enhance its creator network to provide great coverage for clients.
Launched in 2010, 90 Seconds simplifies the ways that videos are managed. And it simplifies the process of creating videos. 90 Seconds’ platform includes an end-to-end suite of collaboration tool that helps brands connect and track offline shoots back to an automated online workflow. Clients also have access to more than 12,000 creators like editors, videographers, animators, photographers, and drone operators through 90 Seconds.
“As the scale and speed of video creation increases, we’re at the forefront of capturing this demand by moving from a fragmented services industry solution to an intelligent internet platform. We’ve already created about 30,000 high-quality videos for social media and television which is underscored by the consistently high ratings (4.7/5) we receive from brands,” said 90 Seconds founder and CEO Tim Norton. “We’re incredibly excited with the latest Series B funding round. Many of the investors involved, including Sequoia India and Airtree Ventures, have come back to support us from the previous round, a testament to the commitment that we at 90 Seconds have for growing the business. With a strong 2019 in sight, the immediate priority for the business will be deepening relationships with media platforms like Google and Facebook, giving brands greater transparency into the ROI that they get from video campaigns,” added Norton.
Ever since 90 Seconds raised its series A round of funding in 2016, the company saw 400% growth and expanded to more than 160 countries and 900 cities. And the company has worked with more than 3,000 brands such as HP, Google, Jaguar, Moët Hennessy, American Airlines, Kraft, McDonald’s, PayPal, Accenture, and Amazon.
“The biggest challenge for brands these days is to cut through the noise and get the attention of customers, to truly engage with them. With video being the most engaging type of content, we have seen huge demand for new ways to produce video at scale,” added Sequoia Capital (India) Singapore Pieter Kemps. “We have been impressed with how 90 Seconds is emerging as the leading video creation platform, with many of the Fortune 500 companies benefitting from their technology and creator community.”
