Relias, an education and workforce enablement partner to 12,000 healthcare organizations, announced the acquisition of Feedtrail HealthcareXM, a company specializing in patient and employee experience and reputation management. And Feedtrail’s software enables real-time, personalized patient experience data collection that fosters loyalty and satisfaction for healthcare organizations, highlights areas for operational improvement, and enhances healthcare quality.
Healthcare organizations could reduce costs and maximize results when workforce processes are integrated with targeted training interventions in a data-driven, connected platform. Integrating Feedtrail’s patient experience capabilities with Relias’ workforce solutions provides a robust offering for customers to receive feedback in real-time and then deploy training, assessments, or competency evaluations as part of a corrective action plan.
Feedtrail realizes the value of personalized patient engagement. And it enables healthcare organizations to build patient audiences and send the right message at key moments in the patient journey to capture sentiment more accurately and drive loyalty and trust. Feedtrail’s solutions were built with hospital, community health center and physician practice needs in mind, featuring integrations with all major electronic health records (EHRs) and strict adherence to data privacy requirements.
The two companies are dedicated to further developing solutions to meet healthcare organizations’ evolving needs, focusing on expanding into post-acute care and behavioral and community health.
KEY QUOTES:
“We’re delighted to welcome Feedtrail to the Relias team. This strategic acquisition complements our healthcare workforce offerings with a set of comprehensive patient experience solutions. By integrating Feedtrail’s innovative patient experience software with our existing solutions, we’ll extend Relias’ ability to improve outcomes in both patient care quality and workforce management for our customers.”
– Kay Krafft, CEO of Relias
“Feedtrail is incredibly excited to join Relias and extend the impact of our patient experience solutions to the entire continuum of care. Relias’ expertise and offerings in post-acute, behavioral, and community health sectors accelerate our ability to also serve those markets and, together, to improve healthcare quality and outcomes.”
– Stephanie Alexander, Chair and CEO at Feedtrail
“What energizes me most is how our personalized engagement solution’s capabilities complement Relias’ commitment to exceptional training and competency management. Our goal has always been to help our clients ensure that everyone they interact with — patients, employees, caregivers — receives a personalized healthcare experience. By combining real-time insights from Feedtrail with Relias’ tailored learning and performance solutions, our collective offering delivers on our shared goals — to simplify healthcare operations, advance healthcare talent, and improve patient outcomes.”
– Paul Jaglowski, Co-Founder and Chief Innovation Officer at Feedtrail
