A2Z Cust2Mate is a company that builds smart shopping-cart technology that retrofits carts with an interactive screen and sensors to digitize the in-store trip, enabling features like guided, personalized shopping and streamlined checkout for retailers. Pulse 2.0 interviewed A2Z Cust2Mate Chief Marketing Officer (CMO) Yaniv Zukerman to gain a deeper understanding of the company.
Yaniv Zukerman’s Background
Could you tell me more about your background? Zukerman said:
“I bring over 25 years of experience in marketing, business strategy, and brand development, with a strong focus on technology-driven industries. Throughout my career, I’ve held leadership positions that allowed me to bridge innovation with commercial strategy — helping companies strengthen their market positioning, scale globally, and deliver measurable business growth.”
“Before joining Cust2Mate, I led marketing and business development initiatives across diverse sectors, including retail technology, SaaS, and Telecom. This experience provided me with a deep understanding of how to connect technological advancement with customer value and long-term brand equity.”
“As Chief Marketing Officer of Cust2Mate, my focus is on driving global recognition of our smart shopping cart platform, building strategic partnerships, and positioning the company as a leader in retail innovation.”
Formation Of The Company
How did the idea for the company come together? Zukerman shared:
“Our founder recognized that while online shopping offered speed, comfort and personalization, physical stores still provided an irreplaceable experience — but often lacked efficiency, real time engagement and data-driven insights and still presented many points of friction. Cust2Mate was created to bridge that gap through technology. By introducing smart shopping carts that combine AI, multi-sensors, a friendly engagement platform, and real-time analytics, we empower retailers to streamline operations, reduce checkout friction, and deliver a more engaging, personalized experience for shoppers.”
“What began as a vision to solve everyday inefficiencies has evolved into a mission to redefine the entire in-store retail journey — making shopping faster, smarter, and more connected than ever before.”
Favorite Memory
What has been your favorite memory working for the company so far? Zukerman reflected:
“One of my favorite moments at Cust2Mate was seeing our smart cart solution fully deployed for the first time in a major retail chain at scale. Standing in the store, watching real shoppers interact seamlessly with our technology — scanning items automatically, checking out without waiting in line, and genuinely enjoying the experience — was incredibly rewarding.”
“It was a defining moment because it brought our entire vision to life. All the strategy, branding, and technological innovation came together in a real-world setting where you could see the direct impact on both customers and store operations.”
Core Products
What are the company’s core products and features? Zukerman explained:
“Cust2Mate’s core product is its advanced smart shopping cart platform, designed to digitize the in-store shopping experience while empowering retailers to enhance operations, customer engagement, and profitability. These smart carts allow shoppers to scan items as they move through the aisles and pay directly from the cart, eliminating checkout lines and creating a seamless, personalized, and rewarding experience.”
“At the heart of the platform is an all-in-one detachable smart panel, which can easily transform a legacy cart into a fully connected smart cart. The system features a 13.3-inch interactive touchscreen that provides real-time information — including personalized promotions, product details and reviews, dynamic shopping lists, total cost monitoring, and an in-cart payment option. It even supports dietary preferences and allergy alerts, ensuring every shopper enjoys a safe and tailored experience.”
“Beyond shopper convenience, Cust2Mate delivers powerful tools for retailers. The platform integrates directly with the store’s Point of Sales, Payment, Loyalty and Product Catalogue systems ensuring accurate pricing, product details, promotions and stock management, as well as seamless synchronization across channels. Meanwhile, a real-time event management engine and analytics capture shopper behavior, enabling data-driven decisions that optimize store layouts, product placement, and operational efficiency.”
“In addition, the platform is expanding into retail media and value-added services, allowing retailers and brands to engage shoppers with targeted digital promotions, contextual advertising, and loyalty programs — all delivered directly through the smart cart interface.”
“Finally, Cust2Mate maintains a robust commitment to security and trust. The carts incorporate multiple layers of protection, including AI-powered behavior anomaly detection and anti-fraud engines based on the scanner, security scale, cameras, and other sensors and data sources. This comprehensive approach ensures product accuracy, mitigates shrinkage, and safeguards every transaction from scan to checkout.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Zukerman noted:
“Recently, Cust2Mate transformed from a hardware and software supplier to a provider of next-generation retail media and data analytics platforms, with plans to monetize the digital assets and services provided on its smart cart platform. This enables the smart cart to evolve from a convenience and business aid into an indispensable hub that unlocks a wealth of shopping utility and business benefits.”
“Stemming from the largest retail technology deal in Israel with Yochananof, this evolution allows Cust2Mate to sell advertising space, integrate data, and offer access to its smart-cart platform for additional services to consumer goods manufacturers, advertisers, content service providers, application developers, and more. The addition of this revenue and delivery model advances Cust2Mate towards a leadership role in next-generation retail innovation.”
Significant Milestones
What have been some of the company’s most significant milestones? Zukerman cited:
“One of Cust2Mate’s most significant milestones this year is its landmark retail technology deal with Yochananof, one of Israel’s leading supermarket chains. In this agreement, Cust2Mate secured a $55 million purchase order for the deployment of 5,000 Cust2Mate 3.0 smart shopping carts across Yochananof’s 50-store network. This deal, which includes an upfront payment and monthly charges per cart over at least 60 months, also features a data, retail media, and digital services agreement between the two companies.”
“The deployment represents a major step in smart cart adoption, with up to 250 carts allocated to larger stores and 100 units to medium-sized stores. The rollout has already begun and will continue on a monthly cadence, with completion expected by the end of next year. This deal is considered one of the largest retail technology transactions in Israel, highlighting Cust2Mates’ leadership in smart retail solutions.”
Customer Success Stories
Can you share any specific customer success stories? Zukerman highlighted:
“Another standout success happened in a large Latin American rollout, where we secured a major order for 3,000 of our smart-cart units under a 36-month subscription model—transitioning from proof-of-concept to large-scale commercial operation. This shift validated how our platform moves from pilot to full-scale deployment, and how the model creates sustainable value for both retailer and us.”
“These types of stories highlight how, at Cust2Mate, we turn our smart-cart platform into a strategic asset for retailers: driving growth, operational efficiency, and data-driven insights while simultaneously enhancing the shopper experience in-store.”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Zukerman revealed:
“Yes, in the fall this year, A2Z Cust2Mate Solutions Corp. completed a $45 million equity financing round at $8.00 per share, which was oversubscribed due to strong demand from our top-tier investors. The offering was anchored by some of the world’s most prominent financial institutions, including Wellington Management, alongside a leading global long-only investment manager, a premier alternative asset manager, and continued support from our largest existing shareholders. The funds raised during that round are being used for the company’s continued development and expansion, including financing the mass manufacturing and deployment of smart carts, marketing and sales, expanding our retail media and data capabilities, and working capital purposes. The investment also fast-tracked our retail media deployment, expanding advanced data insights capabilities for near-term monetization, and supporting the recruitment of top-tier talent to drive international growth and innovation.”
Differentiation From The Competition
What differentiates the company from its competition? Zukerman affirmed:
“Cust2Mate stands out as the only smart cart platform built for scale — designed to become the predominant shopping vehicle in every store, not just a limited solution. While many competitors focus on small, high-cost installations with only a handful of smart carts per location, Cust2Mate was engineered for full-store deployment, enabling retailers to transform the vast majority of their fleet efficiently and affordably.”
“Unlike systems that require full cart replacement, Cust2Mate’s modular, detachable 13.3-inch touchscreen panel easily upgrades existing legacy carts into connected smart carts. This unique approach significantly lowers upfront investment, shortens rollout timelines, and simplifies maintenance — making large-scale adoption not only possible, but practical.”
“Payments are completed directly on the cart, enabling shoppers to check out instantly without standing in line, creating a seamless and frictionless end-to-end shopping experience.”
“The platform integrates a comprehensive retail media and data ecosystem, empowering retailers to engage shoppers in real time through personalized promotions, digital coupons, and contextual advertising directly on the cart interface. By turning the cart into an interactive touchpoint, Cust2Matedrives new revenue streams and strengthens customer loyalty through meaningful, data-driven engagement.”
“Security remains a critical pillar of the solution. The Cust2Mate 3.0 platform includes multiple layers of protection — combining AI-powered computer vision, behavior anomaly detection, barcode verification, and precision weight scales — ensuring product accuracy, reducing shrinkage, and safeguarding the checkout process.”
“In essence, Cust2Mate delivers a fully integrated, scalable, and secure smart shopping experience that redefines in-store retail — not as a novelty for a few carts, but as a complete transformation of the shopping fleet and the customer journey.”
Future Company Goals
What are some of the company’s future goals? Zukerman concluded:
“Cust2Mate’s future goals center on scaling globally and solidifying our position as the leading smart cart solution in the retail industry. Our vision is to make Cust2Mate the predominant shopping vehicle in every store, transforming the traditional shopping cart into a connected, data-driven platform that enhances both customer experience and retailer and brand performance.”
“In the near term, we’re focused on expanding our footprint across North America, Europe, and Latin America through strategic partnerships with major retail chains and technology providers. We’re also advancing our retail media and data analytics ecosystem, unlocking new revenue streams by leveraging in-cart digital advertising and real-time shopper insights.”
“On the technology front, we continue to evolve our platform with enhanced AI capabilities, expanded integration with enterprise retail systems, and seamless omnichannel connectivity. Our goal is to empower retailers with smarter tools for customer engagement and operational efficiency.”
“Ultimately, Cust2Mate aims to redefine in-store shopping globally, creating a frictionless, personalized, and intelligent retail environment that benefits both shoppers, retailers, and brands alike.”
