AAi Labels & Decals has acquired Guaranteed Labels, a Moody, Alabama-based provider of custom label products.
The transaction represents the second acquisition completed through AAi’s label platform and expands its production capacity, product offerings and customer base.
AAi is a portfolio company of private equity firm Portrait Capital.
Founded in 1988, Guaranteed Labels provides custom label solutions and technical support to customers across the United States.
The company has built long-term customer relationships around responsiveness and the ability to solve technical production problems.
Scott Noell will remain with the combined company and continue serving Guaranteed Labels’ customers.
AAi plans to preserve Guaranteed Labels’ relationship-driven service model while providing additional production resources and capabilities.
Founded in 1969 and headquartered in Jonesboro, Arkansas, AAi manufactures labels and decals used for safety, regulatory compliance and branding.
Portrait Capital plans to continue partnering with founder-owned and family-owned label businesses across North America as it expands the AAi platform.
KEY QUOTES:
“Guaranteed has spent nearly four decades earning the trust of its customers by solving problems quickly and doing what it says it will do. That is exactly the kind of business we want to support.”
Lynn Higgs, CEO of AAi Labels & Decals
“We built this business one relationship at a time, and I wanted to be sure whoever came next would take care of our customers the way we have. Lynn and the AAi team understand this industry deeply and share our values.”
Scott Noell of Guaranteed Labels
“Guaranteed is a natural fit for the platform and reflects the people-first approach we intend to continue. We’re excited to partner with Scott and welcome conversations with other label companies thinking about what comes next.”
Justin Burris, Managing Partner at Portrait Capital
