Aampe – an AI-native user engagement platform – announced today that it raised a $7.5 million Pre-Series A funding round led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India & SEA). This new funding round will support product development and fuel growth as the company continues its rapid global expansion.
In the last few years, the marketing industry has grappled with the opportunities presented by personalization and the challenges associated with properly implementing it. Managing customer relationships often suffers from the inefficiencies created by manual processes. Marketers usually have to segment user populations within CRM systems manually, build user journeys with minimal guidance, and perform labor-intensive A/B tests.
By revamping what was traditionally a one-way communication to users, Aampe turns an app’s marketing messaging into a personalized experience through agentic AI that tracks and adapts to each user’s individual responses, clicks, and subsequent actions in response to each message they receive. Then, marketers can collect the insights gained about users within a simple dashboard to understand individual user preferences, behaviors, and motivations.
Aampe automates content creation, experimental design, conversion tracking, etc., and improving those marketing processes significantly boosts user engagement and conversion rates while reducing the time and effort required to manage traditional rules-based systems.
With the latest funding round, Aampe has raised $9.3 million since its founding in 2020. Aampe currently serves over 50 million users each month, delivering impactful results for a wide range of customers, such as HAAT, IntelyCare, PayU, Swiggy, and ZALORA, among others, and is growing its customer base across Asia, Europe, and North America.
From gaming to e-commerce and subscription apps to FinTechs, Aampe’s customers have seen strong results using Aampe’s AI-driven approach to customer lifecycle management. Customers have reported a 30% increase in new user conversions, a 4x increase in customer retention, and hundreds of thousands of dollars in savings on SMS spending through more efficient messaging, with no reduction in messaging performance. In the first eight months of this year, Aampe’s MRR grew at a compound monthly rate of 32%.
KEY QUOTES:
“AI dramatically alters how we build software, making the older ‘rules engine’ generation of software increasingly obsolete. Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth. Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides.”
— Paul Meinshausen, co-founder and CEO of Aampe
“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth. We’re delighted to lead this round to support a team that is best placed to build the next generation of an AI-native customer engagement stack for businesses and keenly look forward to collaborating with them as they scale up.”
— Aakash Kumar, Managing Director of Matrix Partners India
“As the world switches from growth at all costs to profitable growth with a solid unit economics profile, the way users are engaged and retained inside an application world has become more important than ever. Aampe builds a fantastic product that has seen their customers significantly improve retention numbers. The users of these apps have much better outcomes as well. I’m excited for Aampe to take this great product to a lot more customers.”
— Anandamoy Roychowdhary, Partner – Surge, Peak XV Partners
