Abrigo, a provider of compliance, credit risk, lending, and data analytics solutions for U.S. financial institutions, announced it has acquired 360 View, a banking customer relationship management and marketing automation platform designed for banks and credit unions.
The acquisition represents the latest in a series of strategic investments by Abrigo aimed at helping financial institutions deepen customer relationships and drive measurable growth. By adding 360 View’s capabilities, Abrigo intends to strengthen how banks and credit unions leverage data to support cross-selling, onboarding, and retention strategies.
360 View’s platform centralizes customer data, workflows, marketing automation, and profitability analytics into a unified system. The technology enables financial institutions to transform relationship data into actionable insights while providing tools for managing referrals, monitoring pipelines, and tracking performance.
By integrating 360 View’s relationship intelligence and marketing automation capabilities with Abrigo’s existing risk management, lending, and analytics solutions, the combined platform will give financial institutions a more complete view of performance and growth opportunities. The expanded data environment is expected to support Abrigo’s AI-driven analytics initiatives and help banks better compete in a rapidly evolving financial services market.
The modular platform offered by 360 View includes a centralized CRM system with referral tracking and workflow management, automated onboarding and cross-sell marketing interactions, advanced segmentation and financial analytics, account and portfolio profitability insights, and incentive and goal management tools designed to align employee performance with growth objectives.
As part of the acquisition, employees from 360 View will join Abrigo, and customers of the platform will continue to receive uninterrupted service and support.
Abrigo serves more than 2,400 financial institutions with software and services focused on risk management, financial crime prevention, lending, and analytics. The company’s AI-powered products are designed to help institutions harness their data while maintaining regulatory compliance and trust.
360 View, founded in 2001, provides CRM software specifically designed for financial institutions, combining marketing automation, analytics, profitability tools, and performance tracking to deliver a comprehensive view of customer relationships and operational performance.
KEY QUOTES
“Financial institutions are looking for smarter, more practical ways to grow. 360 View brings powerful capabilities that transform customer data into actionable intelligence. These capabilities will build on our holistic approach to data analytics — an important part of our corporate strategy — to better serve customers in an increasingly competitive banking market. Together, we will help banks and credit unions move from fragmented data to a cohesive approach and measurable results.”
Jay Blandford, CEO Of Abrigo
“360 View’s deep industry expertise and hands-on implementation model are perfect complements to Abrigo’s commitment to partnership and long-term customer success. This acquisition accelerates our shared strategy to equip financial institutions with the intelligence and automation they need to compete and grow.”
David Acevedo, President Of 360 View
