- Acceleration Community of Companies announced it is acquiring creative agency MKG and fabrication shop Pink Sparrow
Acceleration Community of Companies announced it is buying national creative agency MKG and national design and fabrication shop Pink Sparrow. The transaction is being overseen by ACC Founder and CEO Michael Nyman and MKG and Pink Sparrow founder and chairman Maneesh K. Goyal.
“We studied the market and it quickly became evident that the experiential space was such a critical specialization to begin the build-out of our community of companies,” said Nyman. “Between MKG and Pink Sparrow, we have two companies of unmatched creativity and reputation, who excel at their craft, partner with outstanding clients and, most importantly, have built talented teams thriving in incredible cultures.”
Launched in 2018, ACC runs a number of marketing, media, and communications agencies — which are complemented by an advisory service. And MKG was founded in 2003 and has offices in New York and Los Angeles. Pink Sparrow originally launched in 2013 and runs out of Brooklyn and Los Angeles with a number of customers in the fashion, retail, music, and event space.
Going forward, Goyal will be stepping down from his role as chairman of MKG and Pink Sparrow and into an advisor role with ACC.
“MKG has been such a personal journey for me,” added Goyal. “As I pivot to a new stage in my entrepreneurial career it was important for me to find the right partner for this next chapter of both MKG and Pink Sparrow. With Michael and the ACC vision for the future of marketing, I couldn’t have found a more fitting new home for my two beloved companies.”
Tracy Bussan will remain at MKG as President.
“It’s been a fantastic journey for MKG under Maneesh’s direction and vision for all these years,” commented Bussan. “I am excited for our next chapter as we join forces with ACC and their uniquely specialized model. I am confident this partnership will not only serve our clients well but also build upon MKG’s creative culture, in which our people will continue to thrive.”
And Anthony Santiago will remain at Pink Sparrow as Managing Director.
“I am thankful to Maneesh for his strong leadership,” noted Santiago. “We’re excited about Pink Sparrow’s growth, especially with the recent launch of our Los Angeles operation, and we look forward to collaborating with ACC…the sky’s the limit.”
