Accenture has acquired Sagacity, a UK-based data and customer intelligence company, expanding Accenture Song’s ability to deliver AI-powered customer experiences and operations across the UK and Ireland.
The acquisition adds more than 140 professionals to Accenture Song and strengthens its capabilities across customer strategy, data, artificial intelligence, design, implementation, and operations.
Founded in 2005 by Anita Dougall, Malka Townshend, and Harry Dougall, London-based Sagacity combines proprietary data assets, AI-enabled technology, and customer intelligence expertise. Accenture plans to integrate those capabilities with its broader industry, technology, and customer operations resources.
The combination is intended to help organizations connect customer data, AI, and operational infrastructure into unified programs designed to improve service, loyalty, revenue retention, and growth. Accenture said the capabilities are particularly relevant for industries with large customer bases and complex customer journeys, including utilities, retail, banking, and telecommunications.
Sagacity’s addition will expand Accenture Song’s UK and Ireland delivery capacity from strategy and experience design through technology implementation and ongoing operations. The companies aim to help customers move more quickly from identifying insights in their data to taking automated or AI-assisted actions.
The transaction also supports Accenture’s strategy of using acquisitions to build capabilities in high-growth markets and deepen industry-specific expertise. Accenture has increasingly focused its acquisition activity on areas where AI, data, technology, and business operations can be combined to produce measurable business outcomes.
Accenture employs approximately 814,000 people and serves about 9,000 clients globally. The company generated approximately $74 billion in fiscal 2026 revenue. Accenture Song provides services spanning growth strategy, product and experience design, technology platforms, creative and media, marketing, commerce transformation, content, and channel orchestration.
KEY QUOTES:
“Our clients are increasingly looking to connect data, AI and operations to drive growth and reinvent customer experiences. Sagacity’s deep expertise and outcome-focused approach will enhance our ability to help clients turn insight into action and achieve measurable results through intelligent customer operations. Together, we can help organizations move faster, make smarter decisions and create sustainable value.”
Sohel Aziz, Senior Managing Director, Accenture Song, UK And Ireland
“Joining Accenture represents an exciting opportunity to accelerate the impact of our people, data and technology. By combining our expertise, data and know-how with Accenture’s scale and innovation capabilities, we can help more organizations deliver meaningful business results.”
Anita Dougall, CEO And Co-Founder Of Sagacity
