- Accenture recently announced it entered an agreement to acquire maihiro, a provider of customer experience and CRM consulting. These are the details.
Accenture recently announced it entered an agreement to acquire maihiro, which is a provider of customer experience and customer relationship management consulting, optimization, and ongoing enhancement services. And the acquisition will help Accenture create solutions for clients that drive innovation and transformation in marketing, sales, and customer service.
maihiro — which was launched in 2000 and operates as an SAP Gold Partner — is a is a leading provider of SAP-based customer experience (CX), customer relationship management (CRM), and commerce services. And the acquisition aims to strengthen Accenture’s SAP capabilities that help organizations elevate customer experiences beyond expectations. Based out of Munich, maihiro has approximately 160 skilled professionals in offices across Germany and Austria.
“Today’s brands compete in the experience economy. Only those capable of delivering the most engaging and differentiated experiences will continue to win and retain customers’ loyalty,” said Bhaskar Ghosh, Group Chief Executive – Technology Services, at Accenture. “With this acquisition, we will amplify our experience and knowledge to help clients drive growth by developing and deploying superior experience management. This will enable clients to better understand their customers, evolve business processes to align with customer needs, and enjoy higher customer retention and purchase frequency.”
As part of Accenture’s strategy to enable clients to gain the most value from SAP solutions in May 2019, Accenture and SAP announced that they are co-developing and co-innovating to accelerate development of the SAP C/4HANA platform and build industry-specific solutions that elevate digital customer experiences.
“Together with maihiro, we will have more expertise and capacity to serve clients in Austria, Switzerland, Germany and across Europe, and guide them in their journey to transform customer experiences. Combined with Accenture’s end-to-end capabilities, client relationships and global delivery capabilities, we can provide scale and global reach for multinational clients,” explained Dirk Appelhoff, Managing Director SAP Business Group Europe at Accenture.
In November 2018, Accenture also bought U.S.-based Intrigo Systems — which is a leading provider of advisory and systems integration services for SAP enterprise and cloud solutions in e-commerce, supply chain, and procurement.
“Like Accenture, we are committed to guiding clients in marketing, sales and customer service, and developing and implementing competitive strategies that increase their performance,” added Uwe May, CEO, Sales & Marketing at maihiro.
Last year, Accenture invested nearly $1.2 billion on 33 acquisitions globally to acquire critical skills and capabilities in strategic high-growth areas of the market.
“Our collective, comprehensive capabilities will help clients design and operate CX and CRM solutions that enable maximum benefits from the SAP Customer Experience portfolio, including integration with SAP S/4HANA® and SAP intelligent technologies to enable seamless, end-to-end processes and drive innovation,” stated Bernd Hesse, CEO, Consulting & Human Resources at maihiro.
As one of the leading global professional services companies, Accenture provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. Accenture combines unmatched experience and specialized skills across over 40 industries and all business functions. Plus Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. The company has 505,000 people serving clients in over 120 countries.
The terms of the deal were undisclosed. And the transaction is subject to customary closing conditions and is expected to close in early 2020.
