Accenture has acquired Superdigital, a social and influencer agency based in the U.S. Superdigital will join Accenture Song to improve social marketing services for clients. This includes audience strategy, community engagement, content creation, commerce, and measurement.
Founded in 2013, Superdigital is recognized for its effective social media strategies and content production, particularly for short-form videos and creative content tailored to various platforms. Its team of over 40 professionals includes creators, strategists, and managers who are skilled in social media. They focus on quickly generating ideas and producing content while staying aware of cultural trends. This acquisition will strengthen Accenture Song’s services for clients looking to grow and stay relevant.
Social media is a key area for Chief Marketing Officers, essential for building brands and engaging customers through communities. Superdigital helps brands create unique stories, collaborate with influencers, run targeted marketing campaigns, manage social media accounts, analyze data, and produce content designed for social platforms. They work with well-known brands in the technology, consumer goods, gaming, and entertainment sectors.
Accenture Song helps brands grow by enabling personalized engagement through social media, customer relationship management (CRM), and digital marketing. They combine creativity, data, and media to boost customer interest. Superdigital is the latest addition to Accenture Song’s global strategy, which aims to help clients grow and innovate. Other recent acquisitions include Unlimited, Work & Co, and SOKO.
KEY QUOTES:
“Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand. Superdigital brings added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data, and technology—and complements our vision for marketing reinvention.”
Sean Lackey, Accenture Song’s Marketing practice lead for the Americas
“For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in favor of bold, original thinking. Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.”
Biz Hennigan, general manager of Superdigital
