ACP CreativIT, a technology solutions provider built through a series of regional acquisitions, is rebranding all of its offices under a single national name: Tusker. The company said the new identity is designed to increase brand recognition, support a unified operating model across markets, and position the platform for additional acquisitions expected later this year.
Tusker operates major hubs in Chicago, Boston, Green Bay, Duluth, and Eau Claire, and employs more than 400 engineers and specialists. The firm provides advisory, professional, managed, and lifecycle services across sectors including education, healthcare, retail, manufacturing, and government/public organizations, describing its work as focused on practical modernization projects that improve resilience and help clients better use their data.
The company highlighted a mix of traditional IT and newer, data-driven offerings. For a nationwide healthcare organization, Tusker said its scope spans hardware refresh and break/fix programs, conference room upgrades, analytics enablement, and AI-driven improvements to operational workflows. In sports and entertainment venues, the firm said its deployments have included digital scoreboards, intelligent AV systems, and AI-enabled physical security. In K-12 and other education settings, Tusker described work centered on modern learning environments supported by interactive classroom displays, secure networks, and core infrastructure designed for long-term digital transformation.
Tusker’s platform traces back to Arlington Computer Products (ACP), an IT hardware distributor founded in 1984 in the Chicago area. Investment firm Zaf Group acquired ACP in 2017 and positioned it as the foundation for a broader technology services organization intended to combine expanded geographic reach with a wider suite of capabilities.
Since then, the business has added multiple legacy regional providers. Those acquisitions included Green Bay-based Camera Corner Connecting Point in 2018, Duluth’s Citon Computer Corporation in 2022, Boston’s Versatile Communications seven months later, and Chicago-based Mindsight in 2025. The company said each acquired business was family-owned, had longstanding community roots, and retained owner-operators who remain active in the organization.
Operating under the ACP CreativIT umbrella in recent years, the company said it maintained a regional go-to-market approach while building a national practice supported by a common operating model. Under the Tusker name, it plans to continue integrating systems and delivery functions across markets while presenting a single brand to customers and prospective acquisition targets.
KEY QUOTE:
“With five acquisitions over nine years, we have expanded our geographic reach while also building a robust lineup of advisory, professional, managed and lifecycle solutions that enable us to solve virtually any IT challenge for our clients. This rebrand provides an instantly recognizable corporate identity that will help raise our profile as we continue to bring new regional providers into the Tusker family.”
Matt Zafirovski, CEO, Tusker
