Act III Holdings, an investment firm with $1+ billion in assets dedicated to partnering with consumer-facing brands, announced a strategic investment in Honest Greens Barcelona. This rapidly growing mission-driven restaurant brand based in Barcelona, Spain, is known for its commitment to wholesome, chef-driven, and affordable meals delivered in a fast-casual setting.
Act III’s involvement will provide capital and expertise to help scale Honest Greens as it continues its rapid expansion, supporting its goal to transform the dining landscape across Europe.
Honest Greens, now with 30 locations across major cities in Spain and Portugal and with plans to expand throughout Europe, has quickly grown as the leader in a new category in the better-for-you food movement, offering elevated but accessible food produced with sustainably sourced, high-quality ingredients. And Honest Greens has become a go-to destination for health-conscious diners seeking delicious meals that align with their values in an experiential atmosphere.
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“At Honest Greens, we’ve always believed in the power of food to bring people together and create positive change. Act III Holdings’ investment is a testament to our vision and the incredible dedication of our team,” they added, “Act III’s partnership marks a significant milestone for Honest Greens as the company looks to expand its footprint and enhance its operations. With Act III’s capital and support, we will amplify our impact, bring Honest Greens to even more countries, and redefine what it means to eat well.”
– Honest Greens co-founders Christopher Fuchs, Rasmus B, and Ben Bensoussan
“We are very excited and honored to partner with the Honest Greens team. The brand represents the future of dining: The food is delicious, appeals to the health-focused consumer, and is deeply connected to its communities. The team at Honest Greens has mastered a very complex supply chain and operation, enabled by proprietary technology, to produce chef-quality fare that is powerfully resonating with consumers. We see immense potential in what the team has built and are thrilled to support Honest Greens as the company grows and makes an even greater impact on the food space.”
– Ron Shaich, CEO and Managing Partner of Act III Holdings
